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Workbook LLC

Workbook Radio

A weekly Arts, Visual Arts, Business, Management and Marketing podcast
Good podcast? Give it some love!
Workbook Radio

Workbook LLC

Workbook Radio

Episodes
Workbook Radio

Workbook LLC

Workbook Radio

A weekly Arts, Visual Arts, Business, Management and Marketing podcast
Good podcast? Give it some love!
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Best Episodes of Workbook Radio

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After a career 13 years in the making, Mari (pronounced Mary) Amor is finally stepping into her true name. On this episode, we talk to Mari about her decision, the steps taken for this evolution, and what she’s looking forward to on her journey
Dennis Welsh is a commercial photographer and director, working with clients to help share their brand stories through authentic stills and motion. On this episode Dennis talks about starting 2024 with a personal project, what past projects hav
Mike Popowski is CEO at Atlanta based agency Dagger and has led them from a three-person shop to a 2020 Ad Age Small Agency of the Year winner and one of Adweek’s Top 100 Fastest-Growing Agencies consecutively (2019, 2020, & 2021) in under five
Matt Garbutt is a Creative Director at Brave Bison, a digital agency in the UK. He has been very vocal about the use of AI (specifically generative AI) in advertising, with published articles and interviews on his application of the technology
Rise Against Suicide is a nonprofit whose mission is to help young people at risk of suicide by removing the financial and social barriers to treatment.   Their first awarness campaign launched last week, helmed by board member and ECD/Partner
Internationally recognized advertising photographer and director Dennis Murphy has shot on four continents for clients including Ducati, American Airlines and the Dallas Cowboys. On this episode we talk about his new adventure, his non-profit M
Felipe Simi is founder, CEO and Creative Chairman at SOKO, a 7-year-old independent agency in Brazil. Earlier this year SOKO made headlines when they partnered with Heinz Brazil to release the country's first safe red tattoo ink. I sat down wit
Brian Carlson is photographer and filmmaker with over a decade of experience and a passion for storytelling. On this episode, Brian talks about his time in Africa and how it's shaped him both professionally and personally, as well as his fascin
In 2023, Goodby Silverstein & Partners created the Doritos Super Bowl spot featuring Jack Harlow, Missy Elliott, and Elton John. On this episode, I sat down with GS&P’s Chief Creative Officer and Partner, Margaret Johnson, to talk all things Su
As a Chicago-based photographer and filmmaker, Alex Garcia excels in crafting storytelling moments for brands and organizations that are both candid and intimate. On this episode, Alex talks about his process of connecting with his subjects and
On this episode, Photographer/Director John Fedele talks to us about pivoting from Art Director to Commercial Photographer, his new work with Staples, his new rep, and looking ahead at the advertising landscape.   About John Fedele:   "I'm a p
  On this episode, commercial food and beverage photographer/director Felicia Perretti talks about some of her projects, from Dominos in Abu Dhabi to aluminum foil in her own kitchen, and how she uses linkedin, promo pieces, and photo contests
On this episode, The Martin Agency's first ever Chief Revenue Officer Tasha Dean talks about the The 50/50 Initiative, a pledge made by the agency to hire, "a minimum of 50% creative talent from underrepresented groups with regards to gender, r
On this episode, The Martin Agency's first ever Chief Revenue Officer Tasha Dean talks about the The 50/50 Initiative, a pledge made by the agency to hire, "a minimum of 50% creative talent from underrepresented groups with regards to gender, r
In this extended episode, we wrap up our 2022 standing out in a saturated market panel. Workbook’s Heidi Goverman ends on the subjects of social media and portfolio reviews with Senior Art Dir Jason Gan, CD Jana Jarosz, and EP Dir. of Productio
We’re back with another installment of Standing Out in a Saturated Market 2022.   On this episode, Workbook’s Heidi Goverman talks digital and print promo pieces with Senior Art Director Jason Gan, Creative Director Jana Jarosz, and EP Dir o
Back in October, Workbook SVP Heidi Goverman hosted a panel with APA New York to ask Creatives: How can commercial artists stand out to creative buyers to get work seen, recognized and ultimately get hired in 2022?  In first part, Heidi talks w
On this episode, Jonathan talks about his transition into illustration, advice he has for fellow illustrators in working with creative directors, having been one, and what’s ahead for him in his career.
Jonathan Rice is a poster artist, illustrator and designer. Jonathan has years of experience working for some of the country’s largest agencies and brands like Y&R, Tracy Locke, Pepsi, and P&G. But Jonathan’s heart was always drawn to making gr
On this episode, Stephen finishes discussing the Nick Cave: Forothermore exhibit at MCA Chicago, then shifts gears to discuss the reimagined Who's Hungry Magazine, his new project Images for Artisans, and more.  About Stephen: Stephen Hamilton
On this Episode, we talk with food photographer and director Stephen Hamilton about how he got into food photography, his thoughts on having a "distinct point of view" in you work, and how he became a part of the Nick Cave: Forothermore exhibit
VSA Partners' Chief Marketing Officer Sarah Lent and Chief Creative Officer Curt Schreiber talk about NFTs and the Metaverse, how Artists can start preparing for work in this brave new world, and the resilience of the advertising community in
We’re back on the subject of NFTs, this time with VSA Partners Chief Marketing Officer Sarah Lent and Chief Creative Officer Curt Schreiber.  On this episode, Sarah and Curt discuss the creative origins of NFTs, how VSA Partners is creating opp
On this episode I’m joined by Artists Agents Tim Mendola of Mendola Artists and Jodie Hein of Rapp|Art to talk about Animation and Illustration in 2022. Tim and Jodie talk about how they take on illustration and animation artist promotion in 20
On this episode, we're joined by Artist Agents Tim Mendola (Mendola Artists) and Jodie Hein (Rapp|Art) to talk about Animation and Illustration in 2022. In this first part, Tim and Jodie talk about the artist-agent relationship, how they naviga
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