In this episode of Workflows, Scott Wyden Kivowitz is joined by the esteemed photographer Jerry Ghionis, known for his mastery in wedding and portrait photography.

Why You Should Listen

• Elevate your photography game with expert insights from renowned photographer Jerry Ghionis.
• Gain actionable tips for improving client experiences and increasing photography sales.
• Discover the impact of AI on the photography industry and storytelling through images.
• Get inspired to create memorable experiences and same-day slideshows at events.
• Uncover strategies for enhancing client relationships and prioritizing customer service.

Jerry Ghionis is a proud Nikon Ambassador, and PDN Magazine named him one of the top photography workshop instructors in the world. He is WPPI's most awarded photographer and first Grand Master. Over three decades in the photography industry, he's known for his posing, lighting, storytelling, versatility, and ability in multiple genres.

Jerry Ghionis takes listeners through his comprehensive approach to wedding photography, emphasizing the significance of thorough client communication, the emotional aspect of album sales, and the impact of AI on the industry. He provides valuable lessons on business strategy, photo workflow, and the importance of meaningful experiences in photography.

"Being meaningful and providing great customer service can compensate for being a lesser photographer."

• (00:00) - Elevating Photography Experiences: Expert Insights with Jerry Ghionis
• (02:16) - Introduction and Initial Conversation
• (02:56) - Sharing a Personal Story: Learning from Mistakes
• (04:38) - Importance of Clear Communication with Clients
• (06:09) - What is one thing that you do for the photographic process that has saved you time?
• (07:22) - Efficiency in Photography: Going Slower to Save Time
• (08:13) - The Art of Posing and Capturing the Perfect Shot
• (13:15) - What is one thing that you do for the business that saves you time or money?
• (16:35) - What is one thing that you do for editing that has saved you time?
• (23:58) - What is one thing that you do after a session that has increased business?
• (32:18) - The Ideal Concert Experience: Beyonce at the Sphere
• (33:49) - Can you share an outlined breakdown of your workflow from lead to delivery?
• (34:07) - The Inquiry Process: Converting Emails into In-Person Meetings
• (35:50) - The Booking Process: Creating the Perfect Client
• (36:19) - The Wedding Day: Ensuring Everything Goes Smoothly
• (40:15) - Post-Wedding: Delivering the Final Product
• (43:41) - The Portrait Session: A Detailed Breakdown
• (48:59) - What does the future of AI in photography look like to you?

Key Lessons

1. Importance of thorough client communication and understanding expectations.
2. Emotional impact in album sales and the significance of meaningful experiences in photography.
3. Business strategy lessons, including delegation and effective client management.
4. Impact of AI on the photography industry, emphasizing the need for authenticity and vulnerability in photography.
5. The value of experiences over material possessions, drawing inspiration from live performances.

Resources

• Icon International Photography Awards
• WPPI - Wedding & Portrait Photographers International

Tune in to the Workflows podcast to gain valuable insights into wedding photography, customer service, and the impact of AI in the industry.

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