Dr. Patti Fletcher is a writer and the Vice President of Brand Marketing for Workhuman. She is also a Forbes contributor, a contributing writer for Green Entrepreneur, the producer and creator of Disrupter Productions, and a Workplace Equity and Disruption Futurist for HR.com. Patti is the co-founder and CEO of PSDNetwork. She joins Mike Wood to talk about starting a new job in a pandemic.

People Patti shares how she got into HR. While branching off into business, she realized that the only true competitive differentiator between organizations is their people. Patents run out, Patti says, but the intersection of people, including human capital and employee contacts, is where the magic happens. As industrialization evolved, everyone focused on processes, but forgot the people.

Marketing and BrandShe defines marketing as helping people with how to think by supplying them with information in ways they would be open to receiving. She describes “brand” as what people say about you when you’re not in the room. 

Patti talks about becoming the new VP of Brand Marketing in the middle of a worldwide health and economic crisis. Fortunately, Patti says, she is no stranger to remote working, as she has never worked in a traditional office space before. She and Mike chat about the difficulties of working from home, and the change it has brought on.

ResourcesDr. Patti Fletcher on LinkedIn | Twitter | Instagram | FacebookWorkhuman.com

Disrupters: Success Strategies from Women Who Break the Mold by Dr. Patti FletcherDrPattiFletcher.com