Rachel Graves, along with her husband, Mike, co-founded Summer Camp in 2014. Rachel illuminates the process of how a small-town gift and framing shop amassed tens of thousands of social media followers and why that's less meaningful than you might think. We also chat about what it means to have something for everyone and why, for Rachel, timeless retail is the best retail. 

Buy stuff at shopsummercamp.com and follow them on Instagram.

Reed Fish is @tallreedfish on Instagram and @reedfish on Twitter.

Follow Workin' It wherever you get your social media: @workinitpod on Instagram, Twitter and Facebook. While you're at it, subscribe to our YouTube channel, and, what the hell, might as well set your homepage to workinitpod.com, too.

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