Great business leaders are often seen as innovators, inspirational storytellers  and brilliant leaders. They are keen and decisive observers. But would we envision any mathematical principles in their toolkit? Just as business finds solutions to various problems and hurdles, mathematical formulas and practices make sense of our chaotic world. What can business-minded individuals learn from these insights? How do principles of randomness and probability factor into shrewd business planning?

Jordan Ellenberg is the internationally-bestselling author of How Not To Be Wrong and the recently-published Shape: The Hidden Geometry of Information, Biology, Strategy, Democracy, and Everything Else. He holds a master's in fiction writing from John Hopkins and a Ph.D. in math from Harvard. He has been writing for a general audience about math for over fifteen years and advocates for leaning into the anxieties and misunderstandings many of us have about mathematics.