Jeff Bezos once said, “your brand is what people say about you when you’re not in the room.” 
However, in the increasingly public world, we’re living in, it’s easy for our personal brand to take on a life of its own without us even realizing it — especially when it comes to our online presence but often also for our offline brand.

Personal branding can make or break you in a world filled with self-proclaimed "gurus" and "influencers." It can help you to stand out in your niche, making it easier to build and position yourself as an authority in your chosen expertise. But how exactly do you build your personal brand? Where do you start, and how do you keep the momentum going without falling into any of the common traps that can hold us back?

For most of us, our personal brand starts offline and later can be mirrored online. If we create a great image online that is in no way close to real life, we probably won’t be able to maintain our brand. Because the brand is about values and trust. It is crucial to building your brand from the inside out in a way it represents the best of you in a way it is relevant and meaningful to your target audience.

Find out from personal branding expert Sakshi Chandraakar how can Gen Z's manage their own reputation? How can they ensure that the information about them in an online world is aligned with their brand with their offline image? What are some of the dos and don’ts for creating a strong online and offline brand? How do we sustain our professional brand through the changes in their career? 

These are some of the questions she will address in the episode.

Find Us Online

Sakshi - Website & LinkedIn

Nikhil:  Website,  Linkedin, Youtube & Book

Credits:

- WYN Studio: LinkedIn, Instagram

- Producer: LinkedIn, Twitter

- Engineer: LinkedIn, Youtube