Just when it seemed Millennials were poised to be the largest group of change-makers in recent history, it will be Gen Z that creates more opportunities for entrepreneurs. 

While Millennials have created great changes, the most dramatic disruptions will come from the rising Gen Z population. A recent study of Gen Z’ers concluded that 72% of them wanted to start their own company, utilizing entrepreneurship to have control over their lives, become debt-free, and to choose a purposeful life.

So, who do members of Gen Z want to work for most in the future? Themselves. As a generation born with the internet and raised with mobile technology, Gen Z has grown accustomed to seeking solutions and answers independently. 

What attracts them toward going on own more than any generation, is to live their lives more conveniently. Think of anything this population does and wants to do and think how can they do that more conveniently? 

You have seen the rise of grocery delivery, checking in on phones, and ecommerce via social media apps. Look to ways you can deliver even more convenience to other aspects of their lives and where they experience “friction” today via multiple apps or websites to get something done.

This extremely favourable view of entrepreneurship for this generation is also the result of a confluence of push and pull factors. On the one hand, the traditional pathway to career success—namely higher education and climbing the corporate ladder—has never felt more out of reach or less certain. At the same time, start-up costs are plummeting, the pool of resources entrepreneurs can tap into is ballooning, and casual experimentation with entrepreneurship has never been easier.

Another key driver of Gen Z’s interest in entrepreneurship is a growing scepticism over the model of career success enjoyed by previous generations. The skyrocketing cost of education, coupled with the experience of the 2008 recession, the recent pandemic, war and other disruptions has caused many to doubt the notion that higher education leads to stable, long-term employment.

But the path to entrepreneurship is not always an easy one. There is equal evidence to show more start-ups or small enterprises fail and vanish before they succeed or become big. So, what does it take to be a successful entrepreneur.

Find out in this episode as 4th generation Entrepreneur Parag Desai, Executive Director, Wagh Bakri Tea talks about why is the Gen Z generation attracted towards Entrepreneurship?
 
How can one learn the Entrepreneurial traits and What are some of the Do’s and Don’ts if you wish to tread the path of going on? 

What was the toughest patch in his own journey, how do they attract talent and advice to the budding ‘want-to-be ‘entrepreneurs of Generation Z.

Find Us Online

Parag Desai: LinkedIn, Twitter & Instagram

Nikhil:  Website,  Linkedin, Youtube & Book

Credits:

- WYN Studio: LinkedIn, Instagram

- Producer: LinkedIn, Twitter

- Engineer: LinkedIn, Youtube