There are 2.3 billion people on social media today, making it fertile ground for employer branding. Not on social media? Not to worry. We spoke to Madisyn McKee, Workopolis' social media manager, to get some tips to help you get started.

For more expert advice for small business owners, hirers, and HR professionals, visit hiring.workopolis.com/resources-2/help-advice/ to read our blog and download free eGuides on campus recruiting, posting a job, giving amazing performance reviews, and much more.