What are business events contributing to society? Is the value proposition communicated effectively? One of the most difficult aspects is to measure it. Whether you're a destination or a business event planner, tune in to hear:
- frameworks that build collaboration between the event and destination
- case study example of how 1 conference impacted the lives of over 1 million people
- why the concept of legacy is important
- the difference between value create and value consumption
- how an RFP's requirements can lead to creation of legacy
- the importance of "accidental collisions"
Hear directly from a few destinations on how they can help a business event create serendipitous moments and their outlook on the rest of 2022: Dusseldorth, Yucatan, Istanbul, and Colombia.
Guest Speakers: James Latham, Founder of Intellectual Capitals
Host: Stephanie Lynn Cheung, Director of Strategy & Insights at MarketID
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