Join us in this episode as we delve into the intricate world of entrepreneurship and ecommerce in Cape Town, a city that's both captivating and challenging for business ventures. Peter Allerstorfer, an Austrian turned Cape Town resident with over 15 years of experience in South Africa, offers invaluable insights into the dynamics of the local market, its comparison to Europe, and how digital commerce has evolved.

For instance, how do you secure capital in a risk-averse climate? What are the top customer acquisition channels? And what can we expect when big players like Amazon or new technologies like AI enter the scene?

As Cape Town emerges as a hub for innovation and investment, the promise of Africa's resource-rich landscape and burgeoning consumer base paints a compelling picture for the future of entrepreneurship on the continent.