By way of an unanticipated stroke of grace, the W.T.F.P studios and host PHATEROC  stumbled upon divine insight into the anatomy of the feminine figure and the challenges faced in producing under-garments which effectively cover and support its upper portions, while also accentuating the natural beauty of the area.

In this episode, W.T.F.P guest, C.E.O and designer of Shy Intimate Apparel,, TARRITA, joins the show to discuss everything from walking the tightrope of balance between being a human with real life ups and downs impacting one's business endeavors and the productive consistency maintained therein, to the uncertain journey of casting faith in a production manager overseeing manufacturing  or material sourcing in countries where the language, customs, and laws remain as foreign as they were prior to either party ever stepping foot on that unfamiliar soil.

The leap of not having a technical artistic background yet having a vision and mission to provide an apparel solution to a common problem based in intimate wear for women of all sizes, is explored.

TARRITA craftily sidesteps the question of how many consecutive days of wearing the same bra is cool for a woman before things either get funky or socially weird..... and PHATEROC learns the answer to the question all men have had since 1914: "Why do you, (women) even care about wearing bras, since men don't care if you wear one or not?"

PHATAL EXTRACTION:
"I want women - the everyday woman....to see themselves in these bras."  - TARRITA

LEARN MORE ON SISTA SOUL FESTS HERE AND THE FUTURE OF IT HERE
SHOP AT SHYINTIMATEAPPAREL.COM HERE
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