Digital Marketing Director, Vern , sits down for a W.T.F.P session on how technology has shaped the modern digital marketing landscape, which by default, has included a deep dive look into the everyday lives of consumers.  Everything from the key words you use to search the web, to the products we utilize and discuss aloud at home often find their way into targeted marketing aimed at pinning down the key to our pocketbooks.  Don't be surprised next time you spend the weekend complaining about a broken lawn mower and soon after notice several ads for landscaping tools in your various feeds.  Tune into this WTFP episode to learn more.

PLUS: We switch gears to talk Brazilian Jiu Jitsu, as Vern's recent promotion to a brown belt carries the dialogue to a discussion of discipline and humility.

PHATAL EXTRACTION:

HOST:  "Many of us have read several articles or watched short films/documentaries stating that our smart device microphones and cameras are being accessed in order to build data on us, even when we are not operating them.  Would you say that currently digital marketing is at the level where this is no longer conspiracy talk?

VERN: "Things are not only at that level, they are past that....and we give permission for all of it"