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WP eCommerce Show

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In the WPeCommerce Show, host BobWP interviews a variety of individuals who use WordPress for their eCommerce site. Each week we have store owners, developers, product owners to experts in social media, marketing and content marketing give their tips, insights and experiences to help you grow your WordPress eCommerce site.

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Recent Episodes

Final Holiday Preps for Your Online Store with Topher DeRosia and TJ Gamble
In episode 155 of our podcast, I chat with two guests. Topher DeRosia from BigCommerce and TJ Gamble via his eCommerce agency, Jamesan, as well as eCommerceAholic. We dive into both long-term and short-term prepping for the holidays and chat about: When you should start prepping for the big holiday season.At his point in time, what should you be looking at in both the backend and the frontend of your online store.How to garner fans and customers to help you with your Black Friday/Cyber Monday sales.Some tips for the two days prior to Black Friday.Their top tip for getting your store ready for the holiday season. Some insights from TJ and Topher Getting started on the holiday plans You have to understand this is the most important time of year. This is where a lot of merchants, depending on what you’re selling, depending on your customers, a lot of people from now till the end of the year do over 50% of their sales. So with that being so important, it’s smart to have a strategy that takes these customers that are coming for a deal where you don’t make a high margin on them but turn them into long-term customers. They should start immediately right after the holidays for the next year. But most of them don’t. They get in and around July started thinking, Oh no, it’s almost time. But the more years you do it, the better you get at it and the more infrastructure you have. Some backend final touches Test everything. Review all of your email texts, make sure everything is spelled right. Try sending a test email and make sure it’s going out properly. Do transactions.If you’re doing millions of dollars in sales, that preparation is gonna look a lot different than if you’re doing thousands of dollars in sales. Have a backup plan for anything that could catastrophicallygo wrong. Depending on your risk tolerance, you need to be prepared for every possible scenario.Look at history. You’ve probably been doing this for more than one year. What happened last year? Did they go down? How did you recover all that stuff? Do some research on where you are now and do that same research on wherever you might need to move. Some frontend final touches All the time they’re checking it on desktop. They’re not checking it on mobile, even though 70% of their traffic’s on mobile. If you’re doing something complicated with cross sells and upsells and you’re trying to get the most out of those customers, those things can be tricky sometimes to make sure they work right. In the U.S., we typically think of Black Friday, Christmas, things like that. But there are other holidays to test on. You can test the load of your site on Easter and get prepared for other holidays. Holidays happen all the time. Load happens all the time and they can be as big a deal as you want to make them. Asking fans and customers to help you promote You can segment your audience, whether it’s your fans and you’re trying to enable them. Understand their motivation all the way down through your customers or someone that you have in your database: knowing how you found them, what they’re interested in and segmenting the message that you’re sending to them to get the most impact is absolutely something that you have to do as a business to try to get the most out of the people you interact with.One of the Holy grails of eCommerce is a passionate customer base. Once you get your customers excited about what you’re doing and they start talking to their friends about it, then you have a free marketing team basically. That’s something that takes a long time to build up. Two days before Black Friday It’s just double and triple checking at that point, right? Make sure everything is in order. All your contingencies are in place. Go through every single scenario you can possibly walk through and make sure you’re prepared for it. Final holiday store prep tip Acquiring a customer during the holidays, it’s a great time. A lot of people are buying. So it’s easier to acquire customers during this time period, but you really need to tie in your holiday strategy with your long-term strategy to do what you can to make sure you’re getting the most out of that customer acquisition.Read stuff on the internet. People have been dealing with the holidays for many, many years. There are new things that come up every year, but the rush is there every year. There are people that have solved this and there is a lot of great stuff on the internet Where to find Topher BigCommerce On Twitter @topher1kenobe Where to find TJ Jamersan eCommerceAholic On Twitter @ecommerceaholic Resources BigCommerce Blog Thanks to our sponsor Ahoy! A big thanks to our sponsor Ahoy!, the perfect way to recover and boost your WooCommerce or Easy Digital Downloads online store’s revenue. Their automated marketing message lets you easily create and fine tune your message box for increased conversions. Most importantly, it helps you with those eCommerce conversion hotspots: cart abandonment, instant up-sells and targeted cross sells. They have some slick reporting features built in to help keep you on top of the game. And, of course, excellent customer service and a money back guarantee should you not start seeing results in 14 days. So what are you waiting for? Head on over to use ahoy.com/bobwp and use the code BobWP to get 20% off any of their plans.
Customizing Your WooCommerce Pages with Katie Keith
In episode 154 of our podcast, I chat with Kathie Keith from Barn2 Media about how the WooCommerce store owner can customize their WooCommerce-specific pages, such as the shop page, archives, etc. This has been a growing market for plugins and page builders over the last few years. We talk about: The benefits of customizing these pages and what it means to the shop owner.Customizing your templates without knowing code.A few WordPress plugins that help you to customize these pages.Whether there are dangers in giving the non-designer these kinds of choices.How A/B testing plays into using these plugins. A Few Thoughts from Katie Customizing WooCommerce pages Pretty much all WooCommerce-ready themes come with this standard layout. My issue with that is that it’s fine for some shops, but are site owners using it without thinking about whether that’s the right way to sell their specific products? WooCommerce is the perfect vehicle for many sorts of products, but the default layout may not be. Customizing without a plugin for the non-coder Unless it’s some sort of theme that comes with stuff built in… But even these days, themes come with plugins that allow you to customize layout. It’s not part of the theme. So there will always be a need for some sort of plugin to customize your layouts. Plugins for customizing the pages WooCommerce Product Table lists products in a table layout instead of the standard grid that you get with WooCommerce. You can either use it with the standard grid like on a different page, or you can use it to completely replace the layout that comes with your theme. A lot of page builder plugin these days are integrating more and more with WooCommerce. So for example, Elementor, a page builder plugin, lets you redesign the shop and category pages. Some themes come with tech page builders. So a lot of themes are having features that allow you to change your WooCommerce layouts. IconicWP has a plugin called WooCommerce Show Single Variations. It keeps the grid layout, but lists each variation as if it was a separate product. So that’s quite clever. Let’s say you had a tee shirt available in red, white, and blue. Well, it would actually show on the shop pages separate products so that people don’t have to go through to a separate page to buy each variation or to see a picture of it. Too much control for non-designers People should choose how to list their products based on a real understanding of what they’re selling and the target audience. You need to think about the best way to present it. You shouldn’t do it the other way around, which is to see a plugin and think, oh, that looks cool, and install it. You should do it from the perspective of your users and what you sell and the products that you’re trying to get them to buy. Find Katie at: Barn2 Plugins On Twitter @barn2media Plugins and Page Builder Mentioned WooCommerce Product Table Plugin WooCommerce Lead Time Plugin WooCommerce Show Single Variations BeaverBuilder Elementor Thanks to our sponsor Ahoy! A big thanks to our sponsor Ahoy!, the perfect way to recover and boost your WooCommerce or Easy Digital Downloads online store’s revenue. Their automated marketing message lets you easily create and fine tune your message box for increased conversions. Most importantly, it helps you with those eCommerce conversion hotspots: cart abandonment, instant up-sells and targeted cross sells. They have some slick reporting features built in to help keep you on top of the game. And, of course, excellent customer service and a money back guarantee should you not start seeing results in 14 days. So what are you waiting for? Head on over to use ahoy.com/bobwp and use the code BobWP to get 20% off any of their plans.
What You Should Know About SCA (Strong Customer Authentication) with Chris Klosowski
In episode 153, I chat with Chris Klosowski from Sandhills Development and Easy Digital Downloads. Our topic is the SCA, or Strong Customer Authentication. This is happening in the EU and, of course, affects online store owners beyond those borders. We talk about: What exactly SCA is and what it means.How this affects store owners outside the EU.The benefits Chris finds with SCA vs. what we found with the GDPR.Why this is important for WordPress store owners and how it impacts them directly.Whether enough store owners are aware of it.What it took to make Easy Digital Downloads SCA-ready. Chris’s Insights on SCA What it is and what it means. It’s really just a way to force us to use two-factor authentification for a lot of our logins. It’s a banking regulation to allow banks and payment processors to also use a form of two-factor. That’s the short version of it. Even if you’re a US-based customer, I think this is something that you should be implementing, even if it is only required that for EU. In the United States, we didn’t get the credit and debit cards with the little chips in them for quite a while. Europe had those for years before us and they’re far more secure than just using the swipe, the little magnetic strip. So I think this is personally one of these regulations that starts in the EU but may go worldwide because it protects consumers and their money. The benefits for the store owner vs GDPR. With GDPR you could read ten different articles that explained it ten different ways but at the end of the day it was mostly about protecting customer data: how you processed the payment with their email addresses, what data you stored and the tools that built it. The GDPR was very daunting. With SCA, it’s a little different because the payment gateways are giving us the tools to integrate and do it. Most of them are building it into their own platforms. The direct effects with WordPress and Easy Digital Downloadse We were finally forced to move over to use Stripe elements, which we had delayed mostly due to some technical debt we had, but it really forced our hand into moving into using stripes elements, with a Stripe-posted card fields, which are more secure than having form fields on your website. That’s the biggest change. I think the other change is that you’re going to see updates to a lot of different WordPress plugins. The requirements to move to SCA, supported payments with Stripe specifically, requires a jump to PHP 5.6, which I know sounds old. Educating and preparing. Stripe was doing a lot of customer outreach and we worked directly with them. We were talking consistently and giving them progress updates from our side. What was interesting was I know companies that operate primarily in the United States that aren’t in the WordPress world. And I would mention what I’m working on and we’re working on getting all of our SCA work done. And they’d be like, what’s SCA? Find Chris at: Easy Digital Downloads Sandhills Development Chris on Twitter @cklosowski Thanks to our sponsor Ahoy! A big thanks to our sponsor Ahoy!, the perfect way to recover and boost your WooCommerce or Easy Digital Downloads online store’s revenue. Their automated marketing message lets you easily create and fine tune your message box for increased conversions. Most importantly, it helps you with those eCommerce conversion hotspots: cart abandonment, instant up-sells and targeted cross sells. They have some slick reporting features built in to help keep you on top of the game. And, of course, excellent customer service and a money back guarantee should you not start seeing results in 14 days. So what are you waiting for? Head on over to use ahoy.com/bobwp and use the code BobWP to get 20% off any of their plans.
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Podcast Details
Started
Mar 16th, 2016
Latest Episode
Oct 8th, 2019
Release Period
Weekly
No. of Episodes
243
Avg. Episode Length
28 minutes
Explicit
No

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