In this episode, host Jodi Brandon and email marketing expert Bev Feldman dive into the nuances of crafting effective email marketing strategies for book writers and entrepreneurs. They stress the importance of regular reviews, personalized funnels, and the pitfalls of "set it and forget it" email sequences, sharing insights to enhance engagement and avoid overwhelming subscribers. The episode wraps up with Jodi promoting her mentorship membership and Bev's book recommendations, highlighting their personal reading habits and adjustments to make room for reading in their busy lives.

Time Stamps:

00:00 Bev Feldman: Jewelry designer turned tech consultant.

04:50 Balancing focus between business and book marketing.

07:53 Advise clients allowing email opt-outs for marketing.

10:41 Segment people based on purchase behaviors for marketing.

13:28 Filter out automated sequence for newsletter segment.

17:55 Recommend welcome onboarding sequence to build rapport.

21:05 Advice on email management and business strategy.

25:55 Reading three books, including new library books.

28:10 Reworked morning routine for reading, coffee, kids.

Keywords:

Bev Feldman, Jodi Brandon, email marketing, reading habits, open rates,  click through rates, email engagement, email sequences, business planning, email performance analysis, desktop and mobile testing, overwhelmed funnels, follow-up emails,  email marketing sequence, automated welcome sequence, autoresponders, book updates, book publishing, ConvertKit consulting, email automation, book launch marketing, email segmentation, client status, newsletter deliverability, business owners writing books, CEOs writing books, entrepreneurs writing books, book writing for business owners, book writing for CEOs, book writing for entrepreneurs

Resources Mentioned:

The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB

 Rouge by Mona Awad
He, She, They by Skylar Baylar
Doppelganger: A Trip into the Mirror World by Naomi Klein

About Our Guest:

Bev Feldman is a jewelry designer turned tech nerd at Your Personal Tech Fairy. As an email marketing consultant specializing in ConvertKit, Bev provides personalized strategies for established coaches, consultants, and service providers who want to automate their email marketing but are feeling done with one-size-fits-all advice that doesn't take into account your business model, your list size, what you sell, and how you want to show up. Bev's expertise lies in thinking big while paying attention to the tiny details - with a dash of magic - that allow you to send the right emails to the right subscribers. When she's not playing around in ConvertKit, Bev's either playing the piano, wrangling her two kids, or reading a book or two of the analog variety. 

https://yourpersonaltechfairy.com/publish

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1pkBUH28QeUFr99uBvdC6wbrl6n8qhhr1WBgNAKRisKk/edit?usp=sharing