Welcome to Episode 44 of Write with Influence. Today I am introducing you all to WISH, a technique I developed myself to help you come up with attention-grabbing ideas for your sales copy. Just like when a doctor diagnoses and treats a patient,

Ep 43: The Customer Monologue – How to Inject Empathy and Emotion into Your Copy

Jul 28th, 2021 15m 45s

Welcome to Episode 43 of Write with Influence. This week's topic was inspired by a powerful storytelling technique that I discovered whilst studying for my degree in script writing. In fiction, you can’t write a well-rounded character unless yo

Ep 42: Kill the Workaround – Show Customers that NOT Using You is a Bad Idea

Jul 23rd, 2021 15m 4s

Welcome to Episode 42 of Write with Influence. Today’s copywriting tip for you is called "The Workaround." Just because you solve a problem for your audience, that doesn’t mean that your customer is waiting for you to show up and fix it. In fac

Ep 41: How to Overcome “It Won’t Work for Me” Objections in Your Copy

Jul 15th, 2021 17m 17s

Welcome to Episode 41 of Write with Influence. This week we're looking at reasons why customers are not buying from you. Unfortunately, humans have a knack for making excuses about why they shouldn’t do something – even when you present your cu

Ep 40: 5 Steps For Using Cinematic-Style Conflict in Your Copywriting

Jun 16th, 2021 16m 36s

Welcome to Episode 40 of Write with Influence. Today’s show is about conflict and high stakes. In the art of story writing, high stakes keep the reader turning pages and conflict is crucial to having a compelling story – if our heroes have no o

Ep 39: Process Copywriting Over Product Copywriting – How to Stop Being Seen as a Commodity

Jun 10th, 2021 18m

Welcome to Episode 39 of Write with Influence. In today’s episode I want to talk to you about how to write copy so that you can avoid being seen as a commodity, I call it Process Over Product. Product copy is about what the product is or does

Ep 38: Stop, Start, Without – A Simple Formula for Writing Succinct Product Pitches

May 26th, 2021 19m 25s

Welcome to Episode 38 of Write with Influence. Today I’ve got a super simple lesson for you that will help you identify the key benefits of your product so that you can get straight to the point in your copywriting. Simplicity in copywriting an

Ep 37: What’s the Best “Most Likely” Next Step a Prospect Can Take After Reading Your Copy?

May 5th, 2021 15m 59s

Hello and welcome to Episode 37 of Write with Influence. Today I want to talk to you about being strategic in your copy by starting with the end in mind. One of the things that I love about copywriting is that it has a purpose – each piece of c

Ep 36: What to Do if People Don’t Buy your Product Just “Because It’s There”

Apr 21st, 2021 13m 2s

Welcome to episode 36 of Write with Influence. This week I want to talk about what to do when your customers reject your offer. Rejection can be difficult to take and often leads business owners to assume that there’s something wrong with their

Ep 35: Copywriting FOMO – 3 Techniques That Use Risk to Create Urgency

Apr 14th, 2021 17m 19s

Welcome to Episode 35 Of Write with Influence. There's nothing quite like a bit of discomfort or even fear to make someone spring into action, so in this episode I want to talk about some ways that you can instill a level of discomfort in your

Ep 34: Is Your Copywriting Style Confusing Your Customers?

Apr 6th, 2021 16m 31s

Welcome Episode 34 of Write with Influence. Last week's episode was all about the pitfalls of relying on common marketing phrases and how avoiding these overused expressions can help your advertising copy truly stand out among your competitors.

Ep 33: Marketers Cannot Live by Copywriting Phrases Alone…

Apr 1st, 2021 22m 52s

Welcome to Episode 33 of Write with Influence. This week is all about the importance of getting specific. Are your readers doing what you want them to do? Are they signing up for your email newsletter, registering for your membership site, or d

Ep 32: Sick Copy – Are You a Coach or Consultant? Prospects May Not Believe Your Bio

Mar 3rd, 2021

Welcome to episode 32 of Write with Influence. I’m kicking this week's episode off with something a little bit different. I’ve decided to start focusing on specific copy examples that catch my eye and using them as lessons to help you, my lovel

Ep 31: Do You Need a Portfolio as a New Copywriter?

Feb 25th, 2021 16m 17s

Welcome to Episode 31 of Write with Influence. In today's podcast I am going to be addressing one of the most frequently asked questions I get: Do I need a portfolio to get work as a copywriter? Writing is like any other profession; people need

Ep 30: A Pragmatic Approach for Using Emotion in Your Copy

Feb 10th, 2021

Welcome to episode 30 of Write with Influence. The moral of today’s podcast is to pay attention to your customer’s emotions because if you don’t, you could really miss an opportunity to connect on a deeper level. All buying decisions are based

Ep 29: 5 stages of marketing awareness. Don’t bore customers if they’re ready to buy

Feb 2nd, 2021

Welcome to Episode 29 of Write with Influence. In today’s episode, we’re going to talk about the importance of awareness. The way that you talk to your prospect (in your ad copy or marketing message) should depend on their current state of awar

Ep 28: Sales Copy is A Conversation, Not a Perfect Script

Jan 26th, 2021

Welcome to episode 28 of Write with Influence. Today I want to talk to you about some simple elements that make up a sales conversation which will make it easier for you to write quick sales copy. Many people are intimidated by writing sales co

Ep 27: Copy Doesn’t Need to Be Unique to Stand Out, But is DOES Need to Be Clear

Jan 12th, 2021

Welcome to Episode 27 of Write with Influence. Today's episode is about how to stand out and be memorable. When we’re creating content, we want our customers to see and remember us but being memorable isn’t just about coming up with an approach

Ep 26: Two Associations You Can Use to Freshen Up The Same Old Copy

Jan 5th, 2021

Hello and welcome to another episode of Write with Influence. Today's episode is all about repetition versus variation. If you've been sending the same content to your audiences for a while, perhaps it's time to shake things up a bit? Repetitio

Ep 25: How to Avoid Filler and Fluff in Your Copy

Dec 29th, 2020

Welcome to another episode of Write with Influence. This week we’re going to dive into the world of filler and fluff – I'm going to be highlighting two common mistakes that people make and showing you how to be specific and avoid writing copy t

Ep 24: How to Make a Big Deal Out of Small Product Details

Dec 22nd, 2020

Welcome to episode 24 of Write with Influence. Today, I want to share a secret copywriting weapon with you - making a big deal out of little details. If you can go into a business and spot the small details that make their offering unique and t

Ep 23: Can Customers See Your Treasure (Or Have You Buried It?)

Dec 15th, 2020

Welcome to episode 23 of the Write with Influence podcast. Today I’m talking about digging up your buried treasure – those little nuggets of golden information about your business that you might be hiding from your customer without even realisi

Ep 22: Should You Use Copywriting Templates?

Aug 10th, 2020

Today’s episode is about copywriting templates. Should you use them when writing copy or are they the work of the devil? I have railed quite hard against using templates in the past but I've recently changed my opinion on this topic and I'm goi

Ep21: Should You Choose a Niche if You’re a Copywriter?

Jul 16th, 2020

Today’s episode is aimed at those of you who are considering copywriting as a career and wondering if you need to choose a niche. I've been working as a copywriter for over 10 years now and this was something that concerned me when I first star

Ep 20: Want to Tease Customers into Taking Action? The Science Behind Curiosity Copywriting

Jul 5th, 2020

Today's podcast is all about how to engage your customer and keep their attention by evoking their curiosity. I'll be sharing the three simple rules that you'll need to know if you want to use the curiosity gap in your copywriting to make your