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Did Tesla’s Cybertruck Break the Mold on EV Pickup Truck Design?

Did Tesla’s Cybertruck Break the Mold on EV Pickup Truck Design?

Released Friday, 5th April 2024
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Did Tesla’s Cybertruck Break the Mold on EV Pickup Truck Design?

Did Tesla’s Cybertruck Break the Mold on EV Pickup Truck Design?

Did Tesla’s Cybertruck Break the Mold on EV Pickup Truck Design?

Did Tesla’s Cybertruck Break the Mold on EV Pickup Truck Design?

Friday, 5th April 2024
Good episode? Give it some love!
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A. Pickup truck. What

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comes to mind. Maybe. Some of

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the classics. The. Chevy see perhaps.

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You can depend on a drug that

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were. Having

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rocket. Work got you to go quickly.

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Seven board, pick up your browser, take

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it anywhere it ready for anything work

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or pleasure. Okay. Now. Picture an

1:11

electric pick up. Looks. About the

1:14

same. right? For. It even makes

1:16

an electric F one fifty. The looks just like

1:18

it's gas powered models. In. The Us

1:20

companies have been making trucks for over

1:22

a hundred years and the general look

1:24

has remained pretty much the same. Tesla.

1:27

Decided to break the mold. That's

1:31

holds a strong grip on the

1:34

eve the market in the Us.

1:36

last year. it accounted for about

1:38

fifty five percent of all battery

1:40

powered vehicles sold. The company has

1:42

a market value of over half

1:44

a trillion dollars. When the company

1:46

started out on the design of

1:49

it's cyber Trump Tesla chief designer

1:51

says Ceo Elon Musk gave him

1:53

very few guiding instruction. Musk wanted

1:55

an electric pick up with good

1:57

driving dynamics and it covered bed

1:59

and. For it the quote feel like

2:01

the future. Of you as

2:03

the Journal, The Auto Colonists Their

2:06

Neil He'll tell you. Mission accomplished.

2:08

Cyber drivers in my whole

2:10

decades of are doing this

2:12

job is one a few

2:14

real. New saying

2:16

that has ever come along.

2:20

Then had to test drives has new

2:22

electric pick up and he says the

2:24

cyber trucks, Angular Flames and Steal Bodies

2:26

are showing us a glimpse of the

2:29

future of the American Easy Truck and

2:31

perhaps even in general. Talking

2:43

about the cyber. Track. Is

2:45

it a spaceship? Is it a movie

2:47

prop? Is it real? The cyber

2:49

truck is definitely real, but is it

2:52

also a sign of things to come

2:54

for easy design for trucks for Tesla.

2:56

When we come back there, Neil takes

2:58

us behind the wheel. Hey

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3:40

Colleague Journal auto columnists Daniel

3:42

has been writing about automobiles

3:44

for over twenty five years.

3:48

Them: Are you a car guy? Or yeah I

3:50

am. I am a car guy. I started

3:52

as a car child. In. Order to

3:54

understand what makes the cyber trucks so different from

3:56

the trucks that have come before. It i us

3:58

down about the quintessential. Revive. He

4:04

took me all the way back.

4:06

The covered wagon had a configuration

4:08

known as the three box design.

4:12

One thing that unites of these

4:14

designs over the decades and even

4:16

the centuries is the general layout

4:18

or the conestoga wagon as the

4:20

horses or up front the driver

4:22

sits in a cab elevated looking

4:24

out over the horses directing the

4:27

horses and in the back is

4:29

the open cab or the Three

4:31

Bucks Design works for and has

4:33

become as static and a technical

4:35

expertise and for all buyers of

4:37

pick up and you have you

4:39

mess with these formulas at your.

4:42

Peril. The Cyber Trust is

4:44

not your typical three boxes lined with the

4:46

engine out in France, followed by the cab

4:48

with a driver and passengers said and then

4:51

the truck bed behind. The.

4:53

Shape of the Cyber

4:55

Target for his Mannix.

4:58

At of thing it's hard to break it

5:01

apart in a way that conventional cab trucks

5:03

can be. It'll never be anything but the

5:05

cyber truck you can't take the back half

5:07

and put a camper on and are some

5:10

it's is always going to look like the

5:12

cyber trust. In some ways, it's a kind

5:14

of inflexible and dedicated specific design. The

5:16

cyber truck cuts a singular silhouette.

5:19

It's. A long civil rectangle with a

5:21

scaling triangle sitting on top. You know,

5:23

one of those triangles where the three

5:26

sides are all different lengths. Anyway, there

5:28

are no curve blinds or bulging surfaces.

5:30

It makes me think of driving over

5:32

rough terrain on Mars rather than polling

5:35

supplies and the American Heartland Dance As

5:37

part of the reason the cyber truck

5:39

is different is because it can be

5:42

different. Well, one thing. Is Cyber

5:44

Truck does is it takes advantage

5:46

of these inherent opportunities in electric

5:48

design, one of which is the

5:50

compartmentalization the packaging of specific. Electronic

5:53

components such as inverters,

5:55

batteries, motors are half

5:57

sas. at powered axles

5:59

you. Do a lot of things because

6:01

the packaging spaces on the order of half

6:03

what it is for an internal combustion engine.

6:05

The engine is not up front or in

6:07

the back or underneath. It's actually hidden. They're.

6:09

Two of them. Or it, in some cases,

6:12

three. Small. Electric motors to

6:14

put out hundreds of horsepower a

6:16

piece. That's one of the advantages

6:18

of an electric vehicle, as you

6:20

can get an enormous amount of

6:22

power and torque at a relatively

6:24

small packages. Earlier. This year,

6:27

Ten.a test drive the Cyberattack. For

6:29

forty eight hours. The Twenty Twenty

6:31

Four, Tesla, Cybershot All Wheel Drive

6:33

Foundation addition to be exact that's

6:35

priced at one hundred thousand dollars.

6:38

So. We chatted about it, starting with

6:40

it's iconic a thing which until

6:42

recently only came in and unpainted

6:44

silver. The thing. Is made out

6:46

of the most amazing allies. steal the

6:48

almost like a tool steel almost like

6:51

a drill bit steel and it's on

6:53

the outside of the same. Why?

6:55

Bother making it out of this steel

6:57

years. The argument: A lot of outdoor pickup trucks

6:59

are too fancy to go off road because we

7:01

take them off road to get him scratch and

7:03

the it then depreciation and people don't wanna. Make

7:07

Love. Hundred are months' payments on truck that's worth

7:09

half that. The Cyber try, however, comes back and

7:11

there's not a scratch on it. You get hit

7:13

it with a million shopping carts and it would

7:15

never dame. Okay, take me inside the

7:18

car. Damn you. Open the door, You

7:20

sit down. What do you see? The

7:23

interior of the cyber Truck

7:25

Ah Ah shares with other

7:27

Tassos his spare design. eat

7:29

those spare to the point

7:31

of air listeners. It's

7:34

hyper hyper hi Janet and

7:36

like other tassels, it has.

7:40

Almost. No physical switches are controls

7:42

beyond the steering wheel and a

7:44

rotary that selectors on the wheel.

7:46

Oh it's like, and it's like a knob

7:48

instead. Yet has two cats do it

7:50

of mobs ago this way that way but

7:52

mouse controller type thing on his the A

7:54

turn signals are integrated into the steering wheel

7:56

which as i left hander took me a

7:58

moment to or be. Era of every

8:01

single time I use it practically

8:03

so. What was it like to? drive? So

8:05

you get on the highway and or

8:07

the cyber target sits up tall for

8:10

you. have a lot of verb cameras

8:12

to is to rely on is pretty

8:14

easy on level ground to see out

8:16

and down his i'm great at the

8:19

rear quarter visibility and he has a

8:21

very little tiny, an adorable little rear

8:23

view mirror. Just the tiniest most adorable

8:26

thing. But it is bristling with cameras

8:28

and bristling with sensors and their argument

8:30

is that say you have a better

8:32

visibility. With. All

8:34

the sensors and cameras in so for

8:37

than you would with a conventional truck

8:39

using just line of sight. The suspense

8:41

is very soft very sophisticated very since

8:44

set it because it has air springs

8:46

with adaptive suspension that has a very

8:48

high frequency loop to adjust their damping

8:51

and the tires themselves or giant and

8:53

their blown up to fifty one be

8:55

a sites It's just like a life

8:58

raft of your have life for after

9:00

a inflatable raft units that doubt that

9:02

it that floaty inflatable feeling. Seen as

9:05

like that. And then it's It's dead

9:07

quiet. It the damn thing is dead

9:09

quiet. Unbelievable. Know

9:11

I was gonna ask you like

9:13

what is it So like I

9:16

have all these links move right

9:18

Very muscular sounds in my head.

9:20

It won't make yummy engine sounds

9:22

is that's what you're thinking. And

9:24

ago it was a piano your

9:26

mom added as gets tested and

9:28

play that right right? Because it's

9:30

electric so. Thrilled! With the

9:32

cyberattack a good driver. he

9:34

has. Oh. My. God. It has

9:36

a couple of very, very odd driving

9:39

characteristics. One is the steering rack response

9:41

is one hundred and eighty degrees. so

9:43

it turns one way this way it

9:46

turns one way this way. locked a

9:48

lot, but it doesn't go over. Oh.

9:50

So it's like right, You know how we turn my

9:52

head of her hand? When you're like in a making

9:55

a raid one hand over the next and go almost

9:57

the holy rounds of you do that. You're just a

9:59

right and. Do you know you'll go into

10:01

the desk as the same site? really twitchy

10:03

and the first five minutes of the having

10:05

all that steering gain with that little input

10:08

the was the had that takes a little

10:10

getting used. it's ramos I could go kart.

10:12

Well, it's almost like Tesla wants us

10:14

to physically change how we are inside

10:16

of a car. I mean the way

10:18

I operate a steering wheel and the

10:20

way I like collect the blinker up

10:23

and down and mean this is this.

10:25

Is of a muscle memory? Your

10:27

so old? So old? No, no,

10:29

you've just gotta change. Well I'm

10:32

not sure I'm ready to fans

10:34

But Dances! Besides, what maybe the

10:36

vehicle of the future the who's user

10:39

is It doesn't mean for Tesla and

10:41

it's competitor. We get into those questions

10:43

after the break. During.

10:45

The Wall Street Journal at the

10:47

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wsj.com/f O E S

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Podcast. To. Secure your spot,

11:25

Er I den. After delays and much

11:27

anticipation of the cyber truck hit the

11:29

market late last November. How

11:31

are people? generally? Reacting to it

11:34

Feeble dabs garcon believe lived out

11:36

by. Give you try and design

11:38

a truck that doesn't look exactly

11:40

like a truck that the conversation

11:42

that will emerge we know in

11:44

our mind would attract supposed to

11:46

be of course a cyberattack breaks

11:48

that in every possible way in

11:50

a very deliberate and and I

11:52

would say insolent way they wanted

11:54

to kick sand. Interface is a

11:56

big boy on the beach of

11:58

know. But a lot of people. Three,

12:00

Don't call it. Ugly. or I know,

12:02

end of. This. Just

12:04

goes to show how culturally determined this

12:06

opinion is. You know it's just the

12:09

shock of the new. And. Overall

12:11

I would say that is a

12:13

luxury experience top to bottom. And.

12:15

Eight If you want to be the center

12:18

of attention is attention is your thing. A

12:20

homemade this is your truck. With

12:24

the saboteur is it a very aspiration on

12:26

products as what and he be pick up

12:28

might be if it had no parents and

12:30

all the money in the world. August recess

12:32

gets. Again, if you're considering buying a

12:34

cyber. Tracks and. What are

12:36

you comparing? a tail? There's only one

12:38

real competitor of have read the reveal

12:40

isn't. So the reveal. Our One T

12:42

pickup truck starts at around seventy thousand

12:44

dollars and then the cyber track and

12:46

run you anywhere from sixty two hundred

12:48

thousand dollars depending on the features. If.

12:51

I'm comparing these two. What am I going to

12:53

get from Arabian versus a cyberattack? Is Alpha

12:55

and Omega right is completely. It's

12:57

Apollonian, the dionysian that the thing

12:59

about the Cyber Truck is that

13:01

it is Apollonian the sense that

13:04

it expects more of humans that

13:06

humans are necessarily prepared to give

13:08

it as a rationality in a

13:10

rectitude and and appropriateness that is

13:12

beyond the can a mortal man,

13:14

whereas the more dinesen Arabian with

13:16

the soft eyes you move. It

13:18

has a humanist, a humanistic a

13:20

face, a humanistic vibe, Of and

13:22

a more than just a viable. The Revisions

13:24

range isn't the same as the Cyber Track

13:27

according to test last. The Cyber Truck has

13:29

a range of as much as three hundred

13:31

and forty miles on a single charge. and

13:33

then if you top up at a supercharger

13:35

for fifteen minutes, you get a one hundred

13:38

and thirty six. Now more and really and

13:40

says they're easy pick up has an estimated

13:42

two hundred and seventy miles of range with

13:44

the higher and really and that goes up

13:46

to three hundred and sixteen miles. Why Is

13:48

there is a big difference? The. Big

13:51

problem is which. They. Caught

13:53

Mass Optimization of the point

13:55

is that the ribbon for

13:57

all it's technical achievements. Give.

14:00

That something in terms of it's

14:02

manufacturing, which translates to it's a

14:04

bit much heavier. So if I

14:06

were to summarize, some. Of your Big

14:08

Take lasts the Cyber Track. Get.

14:11

Some high marks for engineering and drive

14:13

and it's it's the boy to beat

14:15

and terms of other easy pick ups,

14:18

but you're also making it sound like

14:20

kind of of so piece. What?

14:22

Does that mean for the future of electric truck

14:24

designed. To Cyberattacks what you would

14:26

call or in other companies other

14:29

parts of the the industry's I

14:31

Halo product. It is the most

14:33

expensive, most extreme, most desirable, most

14:35

aspiration almost out there version of

14:37

a look and a technology that

14:40

could have come down to a

14:42

more mainstream mass a markets a

14:44

solution. For example, when I look

14:46

at the cyber Drug I see

14:49

trouble for domestic automakers because it

14:51

does a lot of things that

14:53

they will never. Do and does

14:55

it in a very very cool way.

14:57

They also speak to younger consumers and

15:00

away the Detroit. They're just not speaking

15:02

to them in that book that love

15:04

language if you will. I think that

15:06

subject move the ball on design in

15:08

a way that we haven't really seen.

15:11

Fifty years Mr. Ball on technology. Ah

15:13

as a piece and apart from the

15:15

cars are it has a marketing and

15:17

promotion value that is incalculable I think

15:19

is a. Word: How might we see

15:22

the influence of the Cyber Tracks design?

15:24

In future ease, the cyber truck

15:26

broke the mold I can eg

15:29

and expect more unorthodox shapes. Are

15:31

visually unorthodox in and and provocative

15:34

A designs in a segment that

15:36

that is traditional and are slow

15:38

to move, slow to adopt new

15:41

things is was such as such

15:43

in an earthquake. visually that it

15:46

opens the opportunity for a lot

15:48

more. Are Five Things. The

15:53

Future of Everything is a production of The

15:55

Wall Street Journal. This episode with produced by.

15:57

Mean. Charlotte Gartenberg. Thanks.

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