This week, Sarah chats to College Lecturer and Client Success Manager at Searchmetrics, Lisiane Ndong about content, SEO and data.Originally from France, not far from Bordeaux, the podcast starts with them discussing everything from red wine to how lockdown in France compares with the UK and a quick fire round that reveals Lisiane's favourite smell to how she got into the wonderful world of SEO and digital marketing.With 6-years experience in the industry, Lisiane talks to Sarah about her journey to becoming Customer Success Manager at Searchmetrics, from analysis and PPC, moving through various areas of marketing and business ownership.Lisiane was invited onto the podcast to discuss content, SEO and data, but so much more is covered including being creative in SEO, their mutual love for Brighton SEO, Azeem Ahmad and Areej AbuAli, how to use data to create and optimise content, plus much more.Where to find LisianeTwitter: https://twitter.com/lisianendong (https://twitter.com/lisianendong)LinkedIn: https://www.linkedin.com/in/lisiane-ndong/ (https://www.linkedin.com/in/lisiane-ndong/)Medium: https://medium.com/@lisiane.ndong (https://medium.com/@lisiane.ndong)Website: https://shestrives.wordpress.com/ (https://shestrives.wordpress.com/)ResourcesSearchmetrics: https://www.searchmetrics.com/ (https://www.searchmetrics.com/)Brighton SEO: https://www.brightonseo.com/ (https://www.brightonseo.com/)Fashion Quiz: https://www.buzzfeed.com/jamedjackson/fashion-trivia-history-quiz (https://www.buzzfeed.com/jamedjackson/fashion-trivia-history-quiz)