In this week's episode, Sarah and Areej chat to Natalie Mott, freelance SEO consultant, about all things core web vitals. We also find out what inspires Natalie and what empowers her to be the brilliant woman she is today.

Where to find Natalie:

Twitter: https://twitter.com/njmott

LinkedIn: https://www.linkedin.com/in/natalie-mott/

Core Web Vitals Resources:

https://web.dev/ - All Google's guidance on Core Web Vitals

https://web.dev/chrome-ux-report-data-studio-dashboard/ - Google's own Data Studio dashboard for tracking stats from the CrUX report

https://developers.google.com/speed/docs/insights/v5/get-started - Link PageSpeed Insights with ScreamingFrog to pull CrUX data for every page on your site as you crawl

https://developer.chrome.com/docs/devtools/ - use Chrome DevTools to drill down and work out which parts of your page are affecting your CWV scores. In particular, if you are looking to see what part of the page has the LCP, or when a Layout Shift is occurring, you can use Performance > Show Web Vitals to pinpoint where this is happening

https://corewebvitals.iprospect.com/ - a good summary of the state of play in every industry from iProspect

https://reddico.co.uk/tools/serp-speed/ - check how you and competitors are performing for Core Web Vitals on a keyword level

---

Episode Sponsor

Massive shout out to DeepCrawl for supporting the WTSPodcast and sponsoring this episode.

DeepCrawl offers the complete end-to-end technical SEO platform with the tools and integrations you need to grow — detecting technical improvements that will help you drive growth, and protecting your website from harmful code through SEO testing automation.

Where to find DeepCrawl:

Website - https://www.deepcrawl.com/

LinkedIn - https://www.linkedin.com/company/deepcrawl

Twitter - https://twitter.com/DeepCrawl

Facebook - https://facebook.com/deepcrawlHD

---

Episode Transcript

Sarah: Hello and welcome to the Women in Tech SEO podcast, where your hosts are myself, Sarah McDowell, SEO Content Executive at Holland and Barrett, and the delightful Areej AbuAli, who is a SEO Consultant and the Founder of the epic Women in Tech SEO community. This week, we have the wonderful Natalie Mott joining us, who is an SEO all-rounder with core interests in technical SEO, content strategy, project management and outreach. She has had senior SEO positions at several digital agencies and is thoroughly enjoying spending time in the world of freelance consultant. A very warm welcome and hello to the both of you.

This episode is sponsored by DeepCrawl. DeepCrawl offers the complete end-to-end technical SEO platform with the tools and integrations you need to grow. Detecting technical improvements that will help you drive growth and protecting your website from harmful code through SEO testing automation. Discover just how deep pools technical SEO platform can help you increase your search performance and revenue by visiting their website: deepcrawl.com. You can also follow them on Facebook, Twitter, and LinkedIn.

Sarah: Thank you so much...