NOVOS, the London-based eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Agency of The Year 2 years running. Trusted by over 150 global eCommerce brands including the likes of Bloom & Wild, Patch and Thread, NOVOS provides technical eCommerce SEO expertise with a creative edge by specialising across platforms like Shopify & Magento. They have been named as one of 2021's best workplaces in the UK and with a diverse, gender-balanced team are a culture-first agency.

Where to find Novos:

Website - https://thisisnovos.com/

LinkedIn - https://www.linkedin.com/company/thisisnovos

Twitter - https://twitter.com/thisisnovos

Instagram - https://www.instagram.com/thisisnovos/

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Episode Transcript:

Areej: Hey everyone! Welcome to a new episode of the Women in Tech SEO episode. I’m Areej and I’m the founder of Women in Tech SEO. And today joining me is the brilliant Karen Julia, wedding photographer and SEO consultant. Hey Karen!

Karen: It's great to be here.

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This season is sponsored by NOVOS. NOVOS, the London-based eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Agency of The Year 2 years running. Trusted by over 150 global eCommerce brands including the likes of Bloom & Wild, Patch and Thread, NOVOS provides technical eCommerce SEO expertise with a creative edge by specialising across platforms like Shopify & Magento. They have been named as one of 2021's best workplaces in the UK and with a diverse, gender-balanced team are a culture-first agency. Check them out on thisisnovos.com or follow on Linkedin @thisisnovos

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Areej: I'm so excited to have you on board. And I love that. I think from the very first time we ever spoke, I remember you telling me all about how you're a wedding photographer. Introduce yourself to everyone and let us know what you do in your world.

Karen: Awesome. Well, I'm a wedding photographer, as you've mentioned, and I'm also an SEO consultant as well.

The approach I have with SEO is to really kind of coach and empower and educate clients. So it's a little bit of a kind of random way that I got into this. I didn't really set out. Intending to do SEO, but I phoned from my own business. I wanted to be phoned more by the right client and Google, as we know, as a fantastic matchmaker.

So I started learning SEO back in 2007 and got my website ranking really well, and then went through all the trials and tribulations like Panda and penguin and Got banned from Google at one point. And it was purely accidental. It was not intended to be not. But I realized then that you can't really do SEO kind of half-heartedly, you know, it's kind of all or nothing because there's so many kinds of updates and changes and it's a constantly evolving kind of space really.

So I realized that I needed to improve my lack of resources as well in terms of where I was getting trusted information from. And that's when I started helping people in the community, the photography community that I'm in.

Areej: Do you help other wedding photographers optimize their websites?

Karen: I do. I have a client base of photographers around the world from the U S I've worked with clients and New Zealand, Australia, kind of, I'm...

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