This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to support the WTSPodcast as listeners to the show. They have recently added automated crawl overview reports for Data Studio in version 16 of their SEO Spider software. You can use their Data Studio dashboard, but if you have created your own Data Studio dashboard for their crawl reports that you'd like to share with the community, then get in touch with them via [email protected] or @screamingfrog on Twitter to be featured.

Where to find Screaming Frog:

Website - https://www.screamingfrog.co.uk/

LinkedIn - https://www.linkedin.com/company/screaming-frog/

Twitter - https://twitter.com/screamingfrog

YouTube - https://www.youtube.com/c/ScreamingFrogSEO

Facebook - https://www.facebook.com/screamingfrog/

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Episode Transcript:

Sarah McDowell: Hello, and welcome to the Women in Tech SEO Podcast. I am Sarah McDowell, an SEO content executive and I will be your host for today. Joining me I have Kristie Plantinga, founder of therapy, SEO and we have them talking about imposter syndrome. Hello, Kristie.

Kristie Plantinga: Hi, thank you so much for having me. This is so exciting.

Sarah: Thank you so much for agreeing to come on and spending your Monday morning for you, isn't it?

Kristie: Yes.

Sarah: Monday morning with me. Let's dive straight in and my first question to you, Kristie is, can you tell us how you got into SEO in this world? Then how because, obviously, you're the founder of therapy, SEO, congratulations.

Kristie: Thank you.

Sarah: How did you end up having your own business?

Kristie: Yes. I think everyone in SEO, got started in their unique way. I started more from a writing background, I was pursuing a master's in written communication, which was largely a technical SEO writing Pro-- or sorry, Technical Writing Program and that wasn't for me, I just have more of a creative side. I knew that wasn't going to be a good fit for me. I started learning more about user experience and marketing and I was looking at the job market with a communications degree, which could be tougher to find an entry into the job market but I stumbled upon SEO. I started teaching myself a lot of things as I think many of us do. I always thought it would be so cool if I could work in this but my only qualification is this. I knew how to build websites, and I had this degree.

I was lucky enough to get hired by an SEO agency, they took a chance on me, and I've just been in SEO ever since and with my own business. I always wanted to have my own thing. I loved the idea of building a brand and working for myself and having this flexibility and control over my path. I started my own SEO business. I went full-time about a year ago and I started working on everything about a year and a half, almost two years ago. It's like a simple journey but I do think I started earlier with my own business than probably most other consultants do. I'm sure we'll be talking about that more today.

Sarah: So when you put forward yourself to come on the podcast, you said about how your business is a niche, isn't it? How did that come about and what do you offer as a niche...

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