Whether you have heard email expert Jay Schwedelson talk before, or this is your first listen, you are in for a treat. Email is often said to be dead or dying as a media channel, but Jay makes a convincing case for its strengths—and successes. In fact, according to Jay, email is only dead for those marketers who failed to adapt to the new realities. You’ll love Jay’s straightforward and energetic style as he tells us where email is headed.

In this conversation, Jay also shares realistic and actionable tips for how we can immediately improve our email performance. Listen in for valuable secrets about subject lines, CTA buttons and EMOJIs, pulled from Jay’s informative website subjectline.com. Tip: This site uses AI to analyze, rewrite, and optimize over 15 million live examples. It’s a great resource for instant (and free) subject line testing.

About our Guest:

As one of America’s top marketing experts, Jay Schwedelson provides the latest, research-backed knowledge and best practices to marketers of all sizes and industries. His newly launched podcast “Do This, Not That!: For Marketers” is among the most popular in the United States and has been ranked in the top 10 out of over 50,000 marketing podcasts in the entire country.

Jay gained much of this expertise as the founder of SubjectLine.com, the leading free subject-line rating tool ranked in the top 1% of all websites worldwide where he’s led the testing of more than 15 million subject lines.

Jay is also the president and CEO of Outcome Media, a multi-brand marketing services company with a portfolio that includes three organizations: 1) Outcome Media, the leading demand generation agency for many of the largest brands in the world, 2) Subjectline.com, and 3) GURU Events, which puts on the GURU conference, the world’s largest email marketing event, as well as other major marketing events which attract more than 30,000 attendees annually.

Jay was inducted into the Hall of Fame at his alma mater, the University of Florida College of Journalism and Communications, in recognition of career excellence.

WVU Marketing Communications Today: Horizons is presented by the West Virginia University Reed College of Media, which offers renowned online master's degree programs in Marketing Communications.