On this week's episode, I am sharing my absolute #1 copywriting tip for coming up with language that connects on a VISCERAL level with your target audience.

We are talking about the psychological phenomenon called the Curse of Knowledge that is preventing you from connecting with your ideal clients on a deeply, emotional, visceral level!  Unless you step outside of your point of view, your marketing messaging is going to come form your  point of view. To step outside of your point of view requires empathy. 

In today's episode, we're specifically covering

• The Curse of Knowledge
• What empathy actually is
• How to connect to audiences you don't relate to
• The Empathy Journal
• Putting yourself in the shoes of your ideal client

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