Creating Content That Makes the Impact

As an entrepreneur, are you also stuck in the “shoulds”? You should have a blog, you should be on Facebook more, you should be active on social media, and the list is endless. Do you really have to be on everything to reach your audience?

CEO and principal content creator of Keynote Content, John Cook, has a lot of relevant input when it comes to sending a message that creates impact. He shares that you don’t have to have something new all the time. It is more important that you can deliver your take on matters that resonate with you and consequently affects your tribe too. It is more important that even when you send an already existing message, you can give it your own voice.

In this episode, John also talks about finding your “content personality”. There can be pressures about being on every platform available on the internet when you have a business. But really, you can be on one platform where you can be comfortable and be your best. You don’t have to be a blogger, if speaking on stage is where you can communicate better. You don’t have to vlog, if you can express your thoughts through articles.

Learn more as you listen on.