Your Executive Symphony includes a Marketing Ensemble.

Amanda Beasley is a marketing strategist and contributing YES board member.

Alicia Hicks is a marketing consultant and content marketing services provider, and also a contributing YES board member. 

In this episode, we discuss content marketing trends for 2018 and easy things you can do to improve your marketing ROI.

• Things are changing in the New Year, are you feeling uncomfortable about it?
• You'll be seeing and hearing a lot about content marketing in 2018.
• What is content marketing?  The regular and consistent distribution of valuable and relevant information to attract a clearly defined audience.
• What ISN'T content marketing?  Ad copy for your business, general social media posts or sales offers.
• Are you marketing using outdated tactics?  It happens.
• Always a good idea to partner with a marketing professional for current best practices and advice.
• Use storytelling and thought leadership to connect with your customers and prospects.
• Lurkers check you out before reaching out to you :)
• Email marketing is the best ROI going today, are you using it with enough frequency??
• The COPE-R Method.  Create Once, Publish Everywhere.  Repeat.
• Hot trends for the new year.
• Personalization and Segmentation - what it is and why it works.
• B2B lead generation - LinkedIn will be the hottest channel for lead development.  Yes.  LinkedIn.

Have questions or want to chat with Amanda or Alicia? 

Amanda Beasley  [email protected]

Alicia Hicks   [email protected]

Register for the next YES event at YourExecutiveSymphony.org