Shel Pink - founder of SpaRitual and SlowBeauty - believes that to lead both a pleasurable and purposeful life, one must slow down and be observant, mindful and actionable. This philosophy and Shel’s holistic lifestyle led her to founding SpaRitual – a vegan beauty brand based on “self-care”. Shel is also the author of the book “Slow Beauty: Rituals and Recipes to Nourish the Body and Feed the Soul”.