yoli chisholm
Yoli ChisholmEpisodes
Episodes of Yoli Chisholm
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In this episode I talk about 5 concepts I learned working for a portal MSN over 20 years ago that still apply today. Portals drove a lot of the innovation and understanding we have today about what makes a site a destination.Support the show (h
In this episode I talk about 2 keyword research tools you can use to find the best keywords to use to optimize your blog and video content so that they rank in the 2 biggest search engines in the world.Support the show (http://www.patreon.com/y
In this episode I talk about advertising costs in traditional and modern digital channels including TV, Radio, OOH, Google, Facebook, Instagram, Twitter & Podcasts and give you some of the key things you need to consider as you develop your adv
In this episode I talk about how we have a not so surprising industry to thank for the acceleration of many innovations we take for granted today. Support the show (http://www.patreon.com/yolichisholm)
In this episode I share my Top 5 BtoB Martech Predictions for 2020 and beyond highlights from my article for Martechadvisor I also share some of my favorite predictions from my favorite marketersSupport the show (http://www.patreon.com/yolichis
In this episode I talk about Google's announcement regarding phasing out support for 3rd party cookies. What are 3rd party cookies? What do Brands need to do to prepare for the changes and what is google proposing as an alternative to 3rd party
In this episode I talk about the basics of B2B Marketing and driving demand generation - mistakes people make with CAC, the hard thing about the Growth + Sales motion, the debate around Brand vs Demand Gen, tactics with the fastest close rates
In this episode I talk about the 3 types of social and the connection to direct traffic. For some of you who are new to marketing you might not be aware of this nuance around direct traffic.Podcast: podcast.yolichisholm.comConnect with Yoli: ht
In this episode I talk about ZMOT and recall the time I was hired to unpack ZMOT for a large Technology company. I share 8 marketing insights I tested and learned specific to ZMOT in digital advertising. Visit https://bio.fm/yolichisholm to con
In this episode take a trip down memory lane with me as muse about my career in technology having worked at companies like Microsoft, eBay MSN and more. GenX'ers will be nodding their heads and Millenials will probably be thinking "so TF what!
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