0:02

Did she really do that ? You

0:05

, betcha ? She did . Hello

0:23

, and welcome back to another episode of

0:25

you , betcha . She Did the podcast

0:27

where women learn how to elevate their

0:29

voice , grow their brand and earn

0:32

their worth . I'm your host , rainer Kicke

0:34

. Today we are talking about

0:36

four tips to generate hot leads

0:38

and boost engagement without

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the burnout . I don't know

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about you , but I've

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been in the social media world for a

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couple years now , and it

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was only recently when I realized I think

0:51

I'm doing things wrong and

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I have the wrong focus , and

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whenever I learn something new , I want to share it with

0:57

you guys . My you , you , betcha

1:00

, she Did . Listeners . You're out there making

1:02

a difference in the world . A lot of you are entrepreneurs

1:05

, online business owners and also just

1:07

really rad women trying

1:09

to make the world better . So I'm

1:11

in an effort to share those tips with

1:14

you . So today we are focusing

1:16

on using social media to elevate

1:18

your voice and grow your brand , but doing it

1:20

, maybe , in a way that you hadn't thought about . So today

1:23

, like I said , I'm going to share those four tips . Shout

1:25

out to my monetizing small

1:28

audiences coach , ina Coveney . These

1:31

tips are from Ina's 10 Days to Hot

1:33

Leads . It was a free email and podcast

1:35

course that I took , and it was actually

1:37

through this course that I began to really

1:40

like what she had to say and I was like you know what

1:42

? I'm going to work with her . I'm

1:47

only going to go through some of these tips four of them but if you want to check them

1:49

all out , please check the show notes . I'll have the link so you can get that free

1:51

email or podcast course . I love

1:53

that there's options too , because you

1:55

know it's great to have something in your email , but it's also

1:58

nice to be able to listen to it . All

2:00

right , so let's dive in

2:02

to our four tips . The first

2:05

tip , about generating hot

2:07

leads and boosting engagement , is to shift

2:09

your mindset around social

2:11

media , and this is something in particular

2:14

I had to do . So get

2:16

ready , here we go equal

2:21

, more engagements and clients

2:23

. I don't know about you , but for the first

2:25

couple of years on you , betcha , she Did

2:27

and then also on my

2:30

social media account for my business , ladies

2:32

First Digital Media Company , I

2:34

was always trying to get more and more followers

2:36

and I wasn't really that

2:38

focused on engagement . I mean , it's awesome to get engagement

2:40

, it's great to get comments and feedback

2:43

and mess DMs , but I

2:45

really wanted to get my follower count up and I

2:47

don't know where this came from . Not

2:50

that I ever wanted to be an influencer . I

2:52

still don't want to be an influencer . Most

2:54

of us are in that niche , right ? You

2:57

want to have an account , a social

2:59

media account that has followers , so you have some

3:01

prestige , right , some social

3:04

proof that people like you . But we're not out

3:06

there to be influencers with millions and millions

3:08

of followers . What we do

3:10

want is we do want to make

3:13

meaningful change in the world with

3:15

a specific audience . So

3:17

think about yourself

3:19

. Think about when you post . You know , are you trying

3:21

to get more followers or are you trying

3:24

to get more engagement ? You

3:26

don't need a gigantic audience

3:28

to make a difference . In fact , a small

3:30

audience can be really , really powerful . So

3:34

shift your mindset . Don't

3:36

think about gaining followers , think

3:39

about engagement . And , especially if you're

3:41

someone who is using social media for a

3:43

business , you know more followers isn't

3:46

going to bring you more business , more clients . It's

3:48

just going to bring you more followers and that's it . But

3:50

you want that engagement to

3:52

really get your business going . So

3:55

that's tip number one shift your mindset

3:57

. Tip number two let's look at your profile

3:59

strategy . So you've all

4:01

been on Instagram . You've looked at different accounts

4:04

and it's really easy to tell a

4:06

professional looking account from like

4:08

an amateur one , right , and

4:10

you have to think about it . What is it about those professional

4:13

accounts that look so polished , so nice

4:15

? We're going to break it down . The

4:17

first part , of course , is the profile picture

4:19

. You do want to put a nice picture of

4:21

yourself . For a while , for Ladies

4:24

First Digital Media Company , I just had my logo

4:26

and I didn't realize that . I was like , oh

4:28

you know what , I should probably put

4:30

a picture of me on it , just so people

4:33

have someone to connect to . And when

4:35

we're talking about a picture , you don't want

4:37

to just take a selfie . You

4:39

want a really nice looking picture . If you can

4:41

afford it , get some professional photos done

4:43

. There's great people everywhere . If

4:46

you're in the Sheboygan area , I'm going to give a shout out

4:48

to Whitney Morales . She

4:50

does great branded photographs . So does John

4:52

Erlein . Both of them are top notch

4:54

, do amazing work . So heads

4:57

up . If you're in Sheboygan , check out those two . If

4:59

you're other places , just reach out . I'm sure

5:01

find a friend who you know , who

5:03

lives in your area . See who they had their photographs

5:05

taken from . But you want a professional looking

5:08

photo and you want it , I would say , from the

5:10

shoulders up . You don't want it too far or

5:12

too close . If it's far away , people

5:14

can't connect with you . Remember , most people are

5:16

looking on phones . You're gonna wanna have

5:18

something a little closer . Okay

5:21

so , profile picture we talked about that . Let's talk

5:23

about the profile description . You

5:26

know , on Instagram , for example , they have three lines

5:28

and you need to be really intentional

5:30

with those lines . You want to use descriptive

5:33

words , active words . You

5:35

want to be really specific with who

5:37

your audience is . At

5:40

a professional account , you

5:42

are going to see that those

5:45

word choices are super intentional

5:47

. Usually

5:53

they have some emojis before them to kind of make it pop and stand out . If you

5:55

go on the social media for you Betcha she Did this Week I will show you a screenshot

5:57

of my old profile for Ladies

6:00

First Digital Media and my new one , and you can clearly

6:02

see which one is better , which

6:04

one looks more professional . So for my

6:06

new profile for Ladies First can clearly

6:08

see which one is better , which one looks more professional

6:10

. So for my new profile for Ladies First Digital Media , for those

6:13

three lines , I

6:16

put producer for rad women and I put a little like microphone emoji . Next , I have like a

6:18

like a stock market emoji and it says podcast strategy nerd . And

6:21

then below that , on the third line , I've got a high fives

6:23

because I love the high fives and it says

6:25

master engagement down pointed

6:27

arrow going down that says let's connect . And

6:30

then for my actual name you know I have my name

6:32

, raina Rokicki . I also have it

6:35

split up where it says podcast growth coach

6:37

, podcast growth coach and then

6:39

podcast producer . So it tells

6:41

you know who I am , what

6:44

I do and who I want to work with . It's very

6:46

specific . So take a look at yours . Maybe

6:48

this is something you've already done , you've already made it really

6:50

polished , but if not , this is an easy

6:52

action step you can do to make your profile

6:55

stand out , to make a great first impression

6:57

and to make you look more professional

6:59

because you are right , all

7:02

right . So that was tip number two Check your profile

7:04

strategy . And tip number three

7:06

we really want to encourage engagement

7:08

. And you know , if we want to encourage

7:11

engagement , what are some things we can do ? So

7:19

when people make content , you have to be really intentional right . You have to give people

7:21

, your audience , some context to relate

7:23

to . You can also ask

7:25

for engagement . You can ask them a question

7:27

. You can put a sticker on , you

7:30

could write a poll . Come up with three things they

7:32

might be thinking about . Put them in a poll . Do

7:35

you see where we're getting at with this ? We

7:38

want to transition from posting

7:40

whatever we want on social media and crossing

7:42

our fingers to give

7:44

our audience a chance to tell

7:47

us what they think . And again I fell into

7:49

this trap . I would post stuff and people would

7:51

heart it and that's great , but it's not giving the

7:53

audience to give their opinion , it's not getting them

7:55

to share things . It's not really

7:57

fostering true engagement . So

8:00

you want them to engage

8:03

more . So , like I said , ask them a question . Ina

8:05

has this great example in hers about

8:08

how she was going to post a

8:10

picture of like look at my new haircut and

8:12

think about that . The most engagement you're going to get

8:14

is just some people hearting it . Like oh , I like your new

8:16

haircut , heart , heart , heart . But if you

8:18

post something like that gives

8:20

a little more context . So she said something

8:22

like I used to think getting my haircut was

8:24

a waste of time , but now I look at it

8:27

as an essential form

8:29

of self-care where every two months . I

8:31

take time out of my day to make sure I look

8:33

my best and treat myself right , and

8:35

then it's kind of a question can you relate ? Again

8:38

, this gives people a better opportunity

8:40

to engage , to

8:42

talk , to have a discussion , and

8:45

I think you know , like most things in life , this takes fine

8:47

tuning , this takes practice . But the

8:49

more we can be intentional about encouraging

8:52

engagement with our audience , the more

8:54

engagement we're going to get and instead of just having

8:56

followers , we're going to build a community , we're

8:59

going to build a network and if you have

9:01

a business , this will eventually lead to clients

9:03

. The fourth tip for today about

9:05

how to boost engagement without the

9:07

burnout is to come up with

9:09

your content centerpieces . So

9:13

for a lot of us , when we're thinking about social media

9:15

, you kind of get brain stuck

9:17

right . It's Monday morning . You're like , oh , what

9:19

am I going to post about this week ? I

9:21

know there were some of you out there who are hyper organized

9:23

and have this all planned out , but most of us are

9:26

not there . So what

9:28

you want to do is think about your business . Think about

9:30

, I would say , three to four like

9:32

pillars of your business , or content

9:34

centerpieces , or like anchors where

9:37

you can anchor every piece

9:39

of content you create that week to the same idea

9:41

, same idea . So , for example

9:43

, for me , the content

9:45

centerpieces for Ladies First , digital Media

9:47

they all center around how

9:50

to launch a podcast , how

9:52

to grow a podcast , podcast

9:55

tools and technology and

9:57

then , lastly , how to monetize podcasts . So

10:00

when I'm thinking about my social media

10:02

, my

10:07

content for that week , I can make one long form piece of content , like , maybe I give a couple tips

10:09

about launching a podcast and I can take that long form

10:11

and turn it into a

10:13

real , turn it into a story . I

10:15

can take like those tips , make them into

10:18

a carousel . I can

10:20

repurpose it for LinkedIn , for other

10:23

social media platforms , I can

10:25

put it in a newsletter , a quick newsletter

10:27

. So when

10:29

I learned about this it was a little bit of an eye opener

10:31

. I was like , oh okay , if I have

10:33

four content pillars you

10:36

know , launching a podcast , growing a podcast , podcast

10:38

tools and tech and how to monetize podcasts each

10:40

week I'll choose one of those . I

10:42

will give , you know , some great tips , some

10:44

things I've learned , I'll share them , I'll make

10:46

a long form and then I'll repurpose it to all

10:48

these others so that it seems so

10:50

much better . Right , I'm not getting that burnout

10:53

and I'm not getting stuck with it . So

10:56

, and that's what we all want , right ? We want life to be

10:58

easier . So that

11:00

that's kind of the four tips in a

11:02

nutshell . So , to rewind , tip number

11:04

one is shift your mindset . We

11:06

don't want followers , we want engagement . Tip

11:09

number two is check your profile strategy . Make

11:12

it look like a professional's . Think about the headshot

11:14

, think about that description . Again

11:16

, check the

11:18

social media for you betches she did this

11:20

week . I'll show you my old one versus my new one

11:22

. Tip number three encourage

11:25

engagement . Give people something

11:27

they can relate to , ask for engagement

11:30

, ask for questions , do polls , that kind of thing

11:32

. And then , lastly , define

11:34

what your content centerpieces are

11:37

. What

11:42

are the three or four areas that your business , your profile , should be talking about

11:45

? And then choose one of those , make a long form and repurpose it . So

11:47

I hope these four tips really help . Again

11:50

, if you want all of all 10 of Ina's

11:52

tips , check the show notes . I'll have a link so you can

11:54

check out her free email or podcast

11:56

course about this . And

11:59

, of course , as you've noticed , I've been giving

12:01

homework out . I hope you're doing it . I'm trying

12:03

to help you . I'm trying to help you make things

12:05

easier , get better . So this

12:07

week I want you to look at your

12:09

Instagram profile or any profile it

12:11

could be Facebook , it could be LinkedIn

12:14

and I want you to

12:16

send me a picture of your profile now

12:18

and then what it looks like when you change

12:20

it up , when you add that better picture , when you add

12:22

a more intentional description . Even

12:26

if you want someone to give you feedback , send it to me

12:28

on a DM . I'll be happy to look

12:30

at it and say this looks really good , but think about changing

12:32

this or adding this . I love helping

12:34

, so don't be afraid to do that . Stay

12:37

tuned , because next week I will be

12:39

shelling out advice in the form of a pep

12:41

talk for the perpetually tired

12:43

, and this was inspired by last week's

12:45

Lazy Genius podcast episode

12:48

. If you haven't listened to the Lazy Genius

12:50

with Kendra Adachi , you got to check it out . She

12:52

is a genius at making life easier and

12:54

being able to let things go so you can focus

12:56

on what really matters in the world

12:58

. So I'll be sharing my

13:00

key takeaways from her episode about

13:03

why we're all perpetually tired , as

13:06

well as discussing the seven different

13:08

kinds of rest out there to help you

13:10

recharge . This was another

13:12

episode that came out last year from her and

13:14

it really made me rethink . Like when I

13:17

am feeling tired or burned out , I have to

13:19

think through , like what kind of rest is really gonna help

13:21

me , because different moments

13:23

need different kinds of rest . And

13:26

thinking ahead to May , which is right

13:28

around the corner . May is a super

13:30

busy month . It's a really exciting month

13:32

, but it's busy especially if

13:34

you are a mom with kids in school

13:36

. May is like all of the end of the year . Things

13:39

, all these events start to ramp

13:41

up and it's kind of chaotic

13:43

before summer starts . And

13:45

summer is amazing , it's beautiful

13:48

, but it's also a little crazy . So next

13:51

week we're going to be really talking about how

13:53

to build in more rest and then also how

13:55

to find out which type of rest will benefit you

13:57

most . So again , stay tuned . This is coming

13:59

up next week . Until then , keep sharing

14:02

. Don't forget to leave us a positive review wherever

14:04

you listen . Those reviews really

14:06

do help more listeners find us . Also

14:09

, I don't know if you saw on social media we just made Jamaica's

14:12

top podcast charts for business . Thank

14:15

you , jamaica . I'm pumped for

14:17

any listener from there . Let's keep

14:19

those numbers going up and lift women

14:22

up everywhere . Until next time

14:24

, take care . Bye

14:26

.