This special episode is with 7-year-old entrepreneur, Auggie Keenum.

Augustus (Auggie) Lee Keenum is a 7-year-old son of Keaton and Kali Keenum.  He has always had a desire to create and been interested in “fine” works such as beading and sewing.  After being exposed to Trout fishing and all of the amazing insects (also a passion of Auggie) he was introduced to Fly Tying by his grandfather (PopPop).  His parents saw this joy and invested in tools and materials for fly tying which quickly turned into hours every weekend fly tying, a welcome replacement from roughhousing and TV watching. 

In the Summer of 2022 Auggie was approached with the opportunity for “Makers
Market”.  This was a great event put on by the Lake St. Louis Farmer’s Market every year, for homeschooling kids to get a taste of what it is like for a start-up business.  Auggie worked for weeks in preparation and realized this was a fun way to earn income. He showcased his organic sales skills on market day and surpassed his goal that was set during the business planning.

Between baseball, basketball, and motor bikes, Auggie is still found regularly at the kitchen table making “bugs” that he hopes to catch the next “BIG FISH” on or sell for someone else to get that enjoyment.  This was Auggie’s realized takeaway during this business launch, “I have fun making the flies and bugs, and the people who buy them have fun fishing. I hope they catch a lot of fish with my flies, or maybe one big fish. Or maybe they don’t catch anything but have a great memory. That’s all that matters.”

You can shop Auggie's flies on his Facebook page at:
https://www.facebook.com/profile.php?id=100088538287383 

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About Steven Denny: Steven Denny co-founded Innovative Business Advisors in 2018 and serves as a Managing Member of the firm. Steve has been actively engaged in M/A activities in a wide variety of industries for the last 14 years and has developed specific products to assist clients in growing their profitability and enterprise value. His specialty is working with established private companies in the lower middle market with annual revenues from $1 – 50 million.