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‘Does It Make The Actual Boat Go Faster?’ – OLLIE PALMER On Winning The Talisker Atlantic Challenge And How That Mentality Led him From Drinks Giant, Diageo, to Start Up, Caleño and Beyond. #2

‘Does It Make The Actual Boat Go Faster?’ – OLLIE PALMER On Winning The Talisker Atlantic Challenge And How That Mentality Led him From Drinks Giant, Diageo, to Start Up, Caleño and Beyond. #2

Released Wednesday, 4th October 2023
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‘Does It Make The Actual Boat Go Faster?’ – OLLIE PALMER On Winning The Talisker Atlantic Challenge And How That Mentality Led him From Drinks Giant, Diageo, to Start Up, Caleño and Beyond. #2

‘Does It Make The Actual Boat Go Faster?’ – OLLIE PALMER On Winning The Talisker Atlantic Challenge And How That Mentality Led him From Drinks Giant, Diageo, to Start Up, Caleño and Beyond. #2

‘Does It Make The Actual Boat Go Faster?’ – OLLIE PALMER On Winning The Talisker Atlantic Challenge And How That Mentality Led him From Drinks Giant, Diageo, to Start Up, Caleño and Beyond. #2

‘Does It Make The Actual Boat Go Faster?’ – OLLIE PALMER On Winning The Talisker Atlantic Challenge And How That Mentality Led him From Drinks Giant, Diageo, to Start Up, Caleño and Beyond. #2

Wednesday, 4th October 2023
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Ollie Palmer’s decorated career isn’t limited to startup success and roles with industry leaders, but athletic prowess.

From 10 years at Diageo to an influential journey so far with Caleño Drinks, Ollie’s adventure knows no bounds, whether in the CPG space or otherwise…

We catch up with Ollie as he shares the experiences from within the biggest drinks brand in the world, how to disrupt a space that’s ripe for the taking, and what makes the perfect background for a startup CEO.

This episode covers

  • The business lessons from Ollie’s remarkable rowing achievements, and humility around them
  • Disruption in the non-alcoholic spirits space
  • Sales vs marketing as a CEO’s background
  • Separating success from money and titles
  • Ollie’s inspirational approach to the ‘5 year plan’

Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/

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From The Podcast

You, Me & CPG by Haines McGregor

Welcome to You, Me & CPG, the podcast brought to you by Haines McGregor, a brand strategy and innovation partner to some of the biggest and coolest brands in the world. Your host, Jamie Holtum, will take you beyond the label to uncover the brilliant minds behind your favourite products. This pod is about the personal as much as the professional - how do certain people in the industry rise so quickly? Make such creative impact? Do things with brands that we can just sit back and admire?We'll spread across the CPG world, from food and drink to beauty and lifestyle, from the CEO to the Founder to the Rising Star. With marketing, innovation, sales & growth all hot topics. Perhaps you're in the CPG industry, want to break into it or simply learn from it.  If you're striving to get ahead, get creative and make a difference - either way this is the podcast for you. Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/

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