‘Looking Good and Actually Feeling Good.’ - JESSICA GLOVER on the Convergence of Health & Wellbeing Categories, How to Cut Through a Cluttered Space and Tapping Into Gen Z #15
‘Looking Good and Actually Feeling Good.’ - JESSICA GLOVER on the Convergence of Health & Wellbeing Categories, How to Cut Through a Cluttered Space and Tapping Into Gen Z #15
‘Looking Good and Actually Feeling Good.’ - JESSICA GLOVER on the Convergence of Health & Wellbeing Categories, How to Cut Through a Cluttered Space and Tapping Into Gen Z #15
No industry is static, nor can it stand on its own - the coalescence of beauty with health proves just as much.
Jess Glover remains on the forefront of such a movement, an aspirational marketer with roles formerly in Reckitt, L’Oreal, Coty and Haleon.
Now continuing to forge her path with Biomel, she shares the key to why consumers want the best of every world, and just how to give it to them…
This episode covers
- Why, and how, the beauty and health categories are blending
- Generational shifts in demands from FMCG products
- Increasing awareness for the gut health movement
- Quick fixes vs long term solutions
- Why you should sell your story to a toddler
- Her optimistic perspective on the future of the CPG industry
Jess Glover: https://www.linkedin.com/in/jessicaeglover/
Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Haines McGregor: https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
From The Podcast
You, Me & CPG by Haines McGregor
Welcome to You, Me & CPG, the podcast brought to you by Haines McGregor, a brand strategy and innovation partner to some of the biggest and coolest brands in the world. Your host, Jamie Holtum, will take you beyond the label to uncover the brilliant minds behind your favourite products. This pod is about the personal as much as the professional - how do certain people in the industry rise so quickly? Make such creative impact? Do things with brands that we can just sit back and admire?We'll spread across the CPG world, from food and drink to beauty and lifestyle, from the CEO to the Founder to the Rising Star. With marketing, innovation, sales & growth all hot topics. Perhaps you're in the CPG industry, want to break into it or simply learn from it. If you're striving to get ahead, get creative and make a difference - either way this is the podcast for you. Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/Join Podchaser to...
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