0:13

All right , everybody , welcome back to another incredibly

0:16

deep diving , awesome

0:19

, inspiring , purpose-driven

0:22

podcast . Today , as you know , we're

0:24

hanging out with Rick and , as you heard in the interview

0:27

, not only is he a real estate

0:29

expert , but he also has been taking

0:32

deep dives down into the world of neurology

0:34

and personal development , so I'm

0:36

very much looking forward to hanging out with you today

0:38

, rick .

0:39

Thank you , jason . I'm super happy to be here and

0:42

, as I was saying to you before

0:44

the show , your resume is so

0:46

packed . I'm fascinated . I

0:48

want to learn more about you , so I'm excited about

0:50

just the conversation we're going to have

0:52

today , right .

0:53

Absolutely , and it's funny the way that you started

0:55

that and we had permission to

0:57

flip stuff back on each other during this conversation

1:00

. This never was supposed to happen . This was never supposed to be

1:02

a platform for me . Being a therapist was never supposed to be a platform

1:04

for me . Being a therapist was never supposed

1:06

to be a platform for me . Um , I

1:09

had a 1.8 gpa in

1:11

high school I did too what you're

1:13

the same gpa .

1:14

We should start

1:17

a club we should . I've never heard anybody

1:19

else say that with so much pride , I say , oh

1:21

wow , hey , look at you know , yeah .

1:22

So I'll give you two other names that are in the club

1:25

with us . Okay , ed , my let . Oh

1:27

, okay , who I'm sure you're familiar with I'm

1:29

very , yeah , my amazing amazing

1:32

, amazing speaker and inside person and jesse

1:34

itzler who's now remind

1:37

me ? Playfully would

1:39

be known as the husband of sarah blakely of

1:41

Spanx , but he has his own

1:44

coaching community called Build your Life Resume

1:48

. He owned Marquis Jets . He wrote

1:50

the book Living with a Seal , which is where David

1:52

Goggins first got introduced to the

1:54

world Part .

1:55

Owner of the .

1:55

Hawks .

1:57

So he's one point to say , okay , well , we've got some

1:59

pretty good company there .

2:00

We have some great company . In fact , I'll

2:03

recommend to you and to the listeners . It's

2:09

one of my favorite Ed Milad episodes was where he was interviewing Jesse about and then

2:11

they both also had this realization about their GPAs . So

2:13

we're , we're in good , we're in good esteem . Oh

2:16

man , I feel so much better . It's a really incredible

2:18

human being .

2:18

Because you know the the schooling

2:20

system , which is great . My mom was

2:22

a retired , is a retired school teacher . My stepdad

2:25

, my sister's a teacher . Like I have high value

2:27

. I was on the school board . I have nothing

2:29

but respect for the school system

2:31

. They're doing the best they can with what they can work with

2:33

. I did not fit in

2:35

their system . That's really , at

2:37

the end of the day . Um , that's

2:39

what I've kind of come to , that conclusion and

2:42

uh , you know , but I'll be

2:44

honest , I mean , you

2:50

know , to kind of dive into it , that definitely created a lot of shame for

2:52

me too , right and not fitting in and not knowing where I belong

2:54

and what's wrong with me . A lot of those , a lot of those kind of conversations

2:56

I can definitely track back and I still , I'm

2:58

still working on how do I kind of undo

3:01

some of that thought process

3:03

.

3:04

Do you remember those moments I

3:06

mean , you and I are not

3:09

as kid-like as we used to be in

3:11

some ways , at least in age , chronologically

3:13

, but personality we might be Do

3:16

you remember those first moments where

3:18

you started seeing yourself as different

3:21

or other , where it kind of was like , huh

3:24

, that doesn't , that doesn't , yeah , yeah

3:26

.

3:26

I remember early on just being

3:29

like I have

3:31

no idea what's going on here . I

3:33

this is such a struggle

3:35

for me to grasp just really

3:37

basic stuff reading I

3:39

do . I didn't want to have to do anything with book

3:41

reports , anything required concentration

3:44

or . And

3:46

then yeah , and then you know my mom

3:48

having been a school teacher , it

3:56

was so paramount for her that I do well in school she knew the value of education , all that stuff , and

3:59

as a she was a young person trying to just be a parent

4:01

. She's got no idea what she's doing

4:03

, and so her best way of

4:06

managing that was not

4:09

that effective is the nicest way to say

4:11

it , and I say it that

4:13

way because I know she was totally doing the best she

4:15

could . But

4:18

it ended up with me feeling like I'm not

4:20

enough , basically . And

4:22

that was when you're you know , I think when you're

4:24

that age and you're hearing that story

4:26

, it starts to be very believable . There's nobody

4:29

else , especially when I mean I'm 54

4:31

, so I was born in 1969 . So

4:33

this is the seventies and

4:35

the or in the early eighties , where

4:38

there wasn't counseling , there wasn't therapy

4:40

, or it's not that it wasn't there , but it wasn't

4:42

it wasn't the therapy and counseling of

4:44

today . Yeah , exactly , and so , um

4:47

, yeah , it was . Uh

4:49

, in fact , I think ultimately it did

4:51

lead to not that I'm

4:54

that I needed to become a drug addict , drug

4:56

addict and alcoholic as a result of my

4:58

mom or not feeling enough or not , but

5:00

it certainly was . When

5:03

I finally did get in front of alcohol

5:05

and drugs , I'm like , oh , this

5:07

is such a relief , you

5:09

know , to just feel better , like I

5:11

just wanted to feel okay

5:13

, you know .

5:14

Yeah , well , I know that ties into

5:16

and we might ping pong off a few different things , not

5:19

in order , but you and I were talking a little

5:21

bit about both of our level of neurology , especially

5:24

as it relates to self-help , and one

5:26

of the modalities that I'm certified

5:28

in , that I absolutely love , is

5:30

neuroemotional technique , and

5:32

it actually came out , originally started in your

5:34

neck of the woods on the West Coast , but in Carlsbad

5:37

, san Diego area , and

5:39

Dr Walker , who's a chiropractor , who

5:41

guys if you've already heard this from me

5:43

on previous episodes , forgive- me

5:48

, but if you haven't heard this , exactly

5:51

, it's just me and you , man . So

5:53

it started off as a chiropractor who was trying to figure

5:55

out why do people have to keep coming in over and over

5:57

again for adjustments ? Shouldn't the

5:59

body know once I fix it right

6:02

With a small , you know , vertebrae

6:04

adjustment , it should hold ? And

6:06

he was finding that it wasn't . And he realized , you

6:08

know , after going to a workshop

6:10

and and hearing , you know the connection of emotions

6:13

and someone was adjusting a client while they were rethinking

6:15

about the car accident and he did that and

6:17

he's like oh , the adjustment held , so

6:20

he started connecting it to other . What

6:22

about other traumas ? What about other life experiences

6:24

? And that's where he started connecting it to other . What about other traumas

6:26

, what about other life experiences ? And that's where he started using muscle testing and Chinese medicine

6:28

, meridian points and putting it all together . So years

6:31

later this was 30 something years ago

6:33

, and now therapists do this and other licensed

6:35

medical practitioners . But one of the

6:37

big components of that is neurology

6:39

and we have something called bogus pleasure

6:41

recognition , which is one of the

6:43

ways of applying this , something

6:45

called bogus pleasure recognition , which is one of the ways of applying

6:47

this . And

6:52

I find this fascinating because anything that becomes a compulsion

6:54

that we think we need in order to temp down a trigger or a

6:56

trauma is why we have these cravings

6:59

and why you just said oh , I feel

7:01

better once the substance

7:04

, it doesn't even have to hit your

7:06

nervous system as far .

7:08

Exactly . I would feel better when I knew

7:10

it was coming . Even Right , I

7:12

didn't have to have it in me yet . As

7:14

long as I knew it was coming , I

7:16

already started feeling better . That's right .

7:18

So that in regards to the three

7:21

parts of our neurology , at least in our brain excuse

7:23

me , in the triune brain theory , you have our neocortex

7:25

, rational thinking . I know I'm going to get it , I

7:27

know it's there , I know it exists , I had a positive

7:29

experience with it before . That's rational

7:31

brain . Your mammalian brain

7:34

is timeless memories

7:36

. So if it was stored as a positive

7:38

versus a negative , which then goes into our reptilian

7:41

brain approach , avoid survival

7:43

yep , the , that's the

7:45

amygdala amygdala and all that right , the limbic

7:48

system , responses and all those things . Now

7:50

you don't even need to

7:52

have that anywhere near you . Just that thought

7:55

as a positive approach of thought already

7:58

starts sending biochemical responses into

8:00

your nervous system as if it's already

8:02

there in real life .

8:04

And I would just so . I'm curious , because

8:06

what happens with drugs and

8:08

alcohol is that it's

8:10

kind of a diminishing return , In other words , you

8:12

don't get the same hit you got the

8:14

first time you did it , and each time it's getting

8:17

less and less and less effective . But

8:20

is that being overridden by

8:23

this ? What was the- ? Yeah

8:26

, the neocortex yeah , yeah

8:28

, where it's already . Because your brain

8:30

is locked in that initial great

8:33

feeling that it keeps convincing

8:35

you that , even though you can intellectually see

8:37

that it's not giving you what it once did , and eventually

8:39

it almost gives you nothing . Neurological hijacking right

8:41

.

8:41

That's what we call neurological hijacking . The cool

8:43

thing is is right , one of my favorite stories

8:45

about this to really , you know , drive this home is my dad

8:47

, years ago , came back from a cruise with his wife and big

8:50

ass thing of popcorn from the cruise ship that

8:52

you know he had a was compelled to get and

8:55

you know like where , where is that from

8:57

? He's like I don't know . On the cruise I started craving popcorn

8:59

Like it's random . So I actually

9:02

had him do the protocol with me in front of me , cause

9:04

, like , when I hear someone say the word crave , right

9:06

, I know that there's that trigger and obviously there's more

9:08

intense words , but craving is a pretty strong one

9:10

. And , um , I had

9:13

him like , just , you

9:15

know , look at the pot , you know , look at the tin , and I muscle

9:17

tested it . That's the biological fight

9:19

or flight , you know . Response , that neurofeedback response

9:21

that we're looking for . Nothing happened . Okay

9:23

, I want you to open

9:25

it up now and hold it close to you and smell

9:27

it and the muscle test goes weak . Right , remember

9:30

, approach , avoid Okay With , okay

9:32

With right , congruent , non-congruent

9:35

, what's bypassing the rational

9:37

brain . Now , that shouldn't happen . There

9:39

should be no response to everything . We should

9:41

be walking through the world as neutral

9:43

as possible . When we don't , that's

9:45

when we have this biofeedback kick . So

9:48

it turns out like you know the

9:50

emotion that we figured out and the story we figured

9:52

out was like he got into a disagreement with his wife

9:55

and she started yelling at him and then the story

9:57

you know the emotion was anger and sensitive to

9:59

her anger , and and , and you

10:01

know we go through the whole process . No-transcript

10:31

did wrong to have that person be angry at me went

10:34

back to original event of . We muscle tested

10:36

it back to 10 years old and

10:39

the story was he was walking and his mouth

10:41

just dropped wide open yeah

10:43

oh my god , I was walking back from school , scranton

10:45

, pennsylvania , 1950

10:48

, whatever before the office before

10:50

the office , right before the american office

10:52

ever existed so and

10:56

um , he was walking

10:59

and all of a sudden , this guy that he was walking with just out

11:01

of the blue turned around and just popped him right in the face . Wow

11:04

, and that was the memory that can't . I

11:06

don't know why . He was angry at me . So we go

11:08

through the clearing part of it and reset

11:11

the nervous system around that . Go back in present day

11:13

muscle test . Go back to when your wife was upset at

11:15

you on the cruise . Yeah , right , okay

11:17

, now let's smell the peanuts . I'm

11:19

bad . The popcorn yeah yeah

11:22

, and muscle tests hold

11:24

strong . Okay , I want you to take it , put it in your mouth

11:26

. It was actually peanuts actually

11:28

. Thank you , okay , yeah , my bad , so

11:30

covid brain as I as I , uh , yeah

11:33

, right , so , and he's like

11:35

, oh , it tastes stale and like . So

11:39

the physiological response , the biochemical

11:41

response , started trans , transforming

11:43

from something that he was craving to something that's no

11:46

longer pleasing and appealing , but

11:48

the trigger around that made

11:50

him desire something to make his

11:52

blood sugar biochemistry

11:55

be remoderated and

11:58

, for whatever reason , that became the thing . Now

12:00

, take that back to what you and

12:02

I started talking about . Drugs became

12:05

the thing . Now take that back

12:07

to what you and I started talking

12:09

about drugs , alcohol , food , gambling , whatever you want .

12:10

Sex , yeah . Shopping Correct .

12:12

Correct , really good . Pour over coffee

12:14

. Whatever you want to put in there , well

12:17

, that's okay , especially from

12:19

your , especially from your coast . So

12:21

, yeah , so right . Those

12:26

are the things that our nervous system now even

12:28

apply this even more so to what we can get into money success

12:31

. Allergic

12:33

to making money Right

12:36

, Allergic to having a mindset

12:38

behind that .

12:39

We say mindset right , but that's . That's

12:41

such a broad thing

12:43

, but but yeah . So what you just described

12:45

is fascinating , and I would love to share a story

12:48

that just happened to me , and

12:50

I know we're getting a little ahead . I don't know if this is

12:52

the right time .

12:52

But who cares ? Right , we're just having a conversation but

12:55

but .

12:56

So the background for me just the short version is

12:58

uh , five years ago

13:01

I really started to to see

13:03

, after having some success and what appeared to

13:05

be pretty reasonable success

13:07

, I think for most people on the outside , there was

13:09

this kind of plateau and

13:13

I really started diving into all this personal

13:15

development stuff , and so there's been a lot

13:17

there . I'm happy to talk about any of it , but recently

13:19

, recently , what's really

13:21

clear to me is there's , if

13:26

I hear something in my ear

13:28

ball , that is

13:32

just words . There's just words

13:34

are coming in , but what I hear is what's wrong with you , right

13:37

? So anything critical at all , anything that alludes

13:39

to you didn't do this , right , you're not enough

13:42

, you know anything like

13:44

that . What I hear is what's wrong with you and

13:46

I immediately have you know . Then my amygdala

13:49

kicks in . I don't , I'm

13:51

, I get defensive , I shut down

13:53

, I'm quiet , I don't feel like I'm

13:56

safe , I become I almost become

13:58

a different person , right , I'm physically the same person

14:00

, but emotionally I'm just like I'm

14:02

10 , 12 , 8 , maybe

14:05

5 years old , I don't know somewhere in there where my all

14:07

of my thinking becomes shockingly

14:09

immature , right , and

14:11

I don't feel like I have access to that prefrontal

14:14

cortex like wise , mature

14:17

information that I normally

14:19

right that I could just put things in context

14:21

, maybe , or I could consider where it's coming from

14:23

or you know whatever . Like , I don't have access to any

14:25

of that stuff and it's really debilitating

14:28

and it's and it's uh and

14:30

it and it has an impact right , it has an impact

14:32

on my kids , it has an impact on my girlfriend

14:34

and my family and my you know the people I work

14:36

with , whatever and um , and

14:38

so recently I did this thing , so

14:41

I've done a bunch of work with Landmark actually I don't know if you're

14:43

familiar Sure , really , really , I'm enjoying

14:45

that . And one of the things that we did was we went back

14:49

to kind of what you were just describing

14:52

. We it was like what was the time where you can

14:54

? You remember you all as far back as you can

14:56

? And when I was five years old

14:59

, I was wearing some

15:01

shoes that were too big for me . We were , we didn't

15:03

. I didn't come from money . My parents were , you

15:06

know , my . My dad was a minister , my

15:08

mom was a school teacher . We didn't , we didn't have a lot of money . So

15:10

we had these hand-me-down shoes that I would . They were

15:12

so big boots , they were so cool

15:14

, but they were two sizes too big . And

15:21

so I was told you're not door . Babette

15:24

Bullock , I remember her name . If she's listening , I'd

15:26

love to have her reach out to me . Anyway . So

15:28

Babette I had a crush on . She was seven

15:30

, you know , older woman . And

15:32

so I'm chasing Babette around

15:34

the church and because the boots are

15:36

too big , I of course trip . But I don't

15:39

just trip , I trip and I fall face first

15:41

into a brick planter . And

15:46

I , I fall face first into a brick planter and I bust open my head . You can see there's still

15:48

a scar there . And then so Babette walks me back to the house it's just two doors

15:50

away . And I open the

15:52

door and my mom's there and of course

15:54

I'm a five-year-old . I've got

15:56

blood just streaming

15:58

all over my face , all over my clothes . I

16:05

cannot imagine how terrified

16:08

my mom was when she opened the door right , but

16:11

all I knew was I was bleeding . I didn't know if I was about to die . I didn't know what was going

16:13

on five years old and the sense . I remember her saying don't get

16:16

blood on the carpet Right

16:18

. And then the

16:20

classic feeling

16:23

with that was what's wrong with you

16:25

. Now , I'm sure my mom

16:27

did not say what's wrong with you , right

16:29

, I'm sure my mom was doing whatever she was doing , but

16:32

that was a world that I felt like I lived

16:34

in . And you

16:37

know , here she is , she's got two twin babies and

16:39

like I can look at it as an adult now and go

16:42

, my mom did totally normal

16:44

things , right , but for me as a five-year-old

16:46

, how it hit me and where I landed was

16:48

that place . And so we went back to that

16:51

time in

16:53

this , back to this group . So we went back to this time

16:55

and I had somebody say

16:57

to me exactly the way I was hearing

16:59

what's wrong with you , over and over and over

17:01

again . And at first it was

17:03

. At first I had to train them to say it exactly

17:05

the way I was hearing it and then and

17:08

then be there with it as an adult

17:10

, right , and at first it was , you

17:13

know , and I would say so

17:18

, I'm like hear what you're saying , I'm okay with what you're saying and I'm totally

17:20

available to hear anything else that you would like to say about that . And the first

17:22

couple of times I said it I was saying kind of monotone and like

17:25

it was words I didn't even mean and then all

17:27

of a sudden I started saying it . I was crying

17:29

right Just out of the I'm , like it

17:31

was like I was there , it was crazy , and

17:33

I did that a few more times and

17:35

then I it's almost like I became

17:37

an adult , right there in front of her . There's like

17:39

four people in this little group , five people maybe

17:42

, and then I was able to say it as

17:44

an adult I'm , I hear , I totally

17:46

hear what you're saying , I'm okay with what you're saying

17:48

and I'm totally available

17:50

to hear more , whatever it is that

17:52

you want to say about that . And it had

17:54

a dramatic impact on on

17:57

this , this way that things

17:59

were were landing for me .

18:01

Is that ?

18:01

have you ever heard of something like that ? Is that kind ? Of similarly

18:04

like you're retraining the neuropaths or

18:06

something like that .

18:07

Absolutely Well remember . When you're in that memory

18:09

, your biochemistry is activated , just

18:11

like it was at that point , and

18:13

I know you know in an organization , the

18:16

organization is landmark . But in those

18:18

type of workshops where

18:20

they're bringing in other people

18:22

to simulate family members

18:24

right , you now have that in . I

18:28

forgot . The family constellation is something

18:30

that came out of the marriage and family therapy field and now it's become

18:32

its own thing and people are now doing coaching trainings on

18:34

this , which could or could not

18:37

be dangerous because you're dealing with lots of trauma

18:39

potentially . So those type of things . But

18:41

the beautiful thing about

18:43

what you're talking about Landmark

18:46

started as the outcome of Est

18:48

back in the late 60s and 70s .

18:51

Warner and Hart right , exactly .

18:52

So all of that stuff was like getting

18:54

in there and a lot of that stuff

18:57

was also probably happening around the time

18:59

of psychedelics first hitting me and people

19:01

going able to go deeper and able to process

19:03

and able to be in a community and

19:05

to share and be vulnerable and intimate but

19:08

, what you're doing for sure , from the neurological

19:10

level , when something represents something

19:13

, our rational brain

19:15

and you're moving that aside because

19:17

of course your rational brain can say you're

19:19

not my mom , I know you're not my mom and

19:21

I know you're not my mom and I know I'm not five years old

19:23

. But once you're able to figure

19:26

out a way to move that aside and you get

19:28

into the mammalian and reptilian

19:30

part of your brain , the timeless memory

19:32

and that approach , avoid , fight

19:34

, flight , flee , paradigm

19:37

Freeze .

19:38

Yeah .

19:38

Exactly All of that stuff can then

19:40

start to be healed . This

19:43

is what's so interesting about me as a licensed

19:45

therapist who's evolved

19:48

in a way a little

19:50

bit past or a lot past the stuff

19:52

that I was given in graduate school and why I never went back

19:54

for a doctorate in my field . More

20:05

money to it's stuff that's older and they may have some new published stuff , but it's not

20:07

necessarily . There's no course on neuroscience . There's no course on psychedelics .

20:09

There's no course , on all of these things

20:12

Fascinating that that stuff doesn't exist .

20:14

It does in certain programs and

20:16

a lot of the time . Many

20:18

of them are out on the West coast . They're in Boulder

20:20

, colorado , they're in California

20:23

, they might be , you know , in a few different places . Some

20:26

of the schools are accredited , some of the schools

20:28

are not accredited . Some of the schools you can actually

20:30

get a state license . You know , in multiple

20:32

States , with some you can't , and you might have a

20:34

degree where you can't do much with .

20:37

So is it still like kind of woo woo ? They

20:43

could look like woo woo science to the mainstream , is that ?

20:44

part of it , Maybe because you know this is kind of like taking it back into

20:46

, like all of the wonderful things that are happening in the real

20:48

estate world , where you have all the coaching

20:50

that's now taking place , something that you're doing now as

20:52

a professional to help other other realtors

20:54

, where you know at a certain

20:57

point it had to be woo woo . What do you mean ? I

20:59

need a coach ? What do you mean I need guidance on learning

21:01

how to sail , or mindset

21:03

right or mindset right , which is . I

21:05

play flea and I feel so bad every time and anybody

21:08

who's heard me reference this it's

21:10

kind of like the Lululemon of you put

21:12

on a pair of yoga pants from Lululemon . Now you're a yogi

21:15

. You listen to one mindset

21:17

podcast , right , but what does that mean

21:19

? Mindset is like okay . Mindset , I think , is that

21:21

outcome of all of the new ways

21:23

that you're changing your neurology , you're changing

21:25

your physiology . The mindset is the

21:27

outcome of that . Can you reverse

21:30

engineer it ? By just yourself , with positive people , by going

21:32

to landmark , by going to , you know , any personal development

21:34

groups , by working with a therapist

21:46

, working with a really good coach , working with someone

21:48

like you in your world ? Is there still stuff

21:50

underneath the hood that needs to be dealt with ? Absolutely

21:53

, but that's why none of these things are a one

21:55

size fits all and anybody who claims

21:57

to be I would run from yeah

22:05

, right , right , totally there's also to right right , totally , uh , there's also

22:08

.

22:08

to me , I there's a real value to action versus uh , just like passively learning

22:10

, like I can listen to all the podcasts I want , but until

22:12

I get in , I got actually doing like

22:14

doing what you did with your dad right

22:17

and him being willing to go in and explore . That's

22:19

action . What at Atlanta ? That's action ? I

22:22

feel like there's , so there's

22:24

. It's so common to listen

22:27

to the great books and listen to the great pot , which

22:29

are all great , but if there's no action

22:31

that goes with it , nothing's

22:33

really changing , right , you're ? you're aware

22:35

that things can change , and

22:38

that's where I get hung up on . You

22:41

know , coaching . I want to coach to

22:43

make a difference . It means nothing

22:45

to me . If you listen , you go . That sounds really great . I

22:47

don't care if it sounds great , I want you to do something

22:49

different . How can I inspire you to actually

22:52

take action and be accountable

22:54

? How can I inspire you to take action and do

22:56

something different on a regular basis , not for a week

22:58

or two weeks ?

22:59

Yeah , that kind of thing . And

23:03

I think this applies to both your field in the real estate space separate

23:06

from the coaching part of your life where

23:08

you know , think about , like so many brokerages out

23:10

there . They , they amass amount

23:13

of agents to keep their license

23:15

there and you know , if the person

23:17

does one sale a year , great , they get a percentage

23:20

off that if they do Right and obviously

23:22

they want them to do better than usual . But

23:24

I can just think about , like you know , some of these brokerage

23:26

houses that just let anybody hang their license

23:29

there because , like , whatever I'll make some money off of it doesn't

23:31

cost me much yeah , cost almost nothing

23:33

to have them , yeah correct versus

23:35

those that are so particular with . Here's the trainings I want you to

23:37

do . Here's the episodes I want you to watch . Here's the meetings that we're going to do every week

23:39

. Here's the trainings I want you to do . Here's the episodes

23:42

I want you to watch . Here's the meetings that we're going to do every

23:44

week . Here's the like you're going to . You know , like you said , you have an

23:46

uh , you have a call , a coaching call , after

23:48

our conversation and making

23:50

those things mandatory and what's going to be the

23:53

you know it's . It's kind of like

23:55

we get the business or we get the people in our life

23:57

, in our life that we kind of deserve

23:59

and that's based on the effort and

24:01

output and experiences and that

24:03

we get worked on for ourself

24:06

. So and I see the differences between

24:08

you know , just give an example a Ryan Serhant

24:10

who , in the worst point of the pandemic , the first

24:12

year being in business , in his own brokerage

24:14

, did a billion dollars worth of sales versus

24:17

some guy or woman here

24:19

in South Florida . Who's who ? You know I

24:21

S . Who's on the park bench , the

24:23

bus bench , since I was in elementary school with

24:25

the same picture on the park bench since

24:27

I've been in elementary school .

24:29

Famously the same picture right .

24:31

Famously the same picture since 1989

24:34

, right , who

24:36

may be making their

24:38

quotas ? And maybe , but why

24:41

aren't they internationally known making their

24:43

quotas ? And maybe , but why aren't they internationally known ? Why are they only

24:45

still on those three same bus benches in the same locale ? And they haven't

24:47

grown and opened up multiple offices

24:49

.

24:50

This is the thing it's like . And , going back to the

24:52

mindset , it's the difference

24:54

between knowing the right things to

24:56

do and then doing the right things , and

24:59

so you can be coached and learn . I

25:01

can tell you's . Look , I can make it . Look

25:04

, I have a daily navigator where I . I'm

25:06

not going to hold it , it's old school , but I have a thing

25:08

that I do every single day . I talk to 10

25:10

people every day . I I meet

25:12

with three people every day . I write to you

25:14

know , like it's a thing .

25:16

It's a system .

25:17

It's a system On Mondays I talk to current

25:19

clients . On Tuesdays I

25:21

talk to my VIPs . On Wednesdays I talk to leads

25:23

. On Thursdays I talk to later in the week , on Fridays . I develop

25:25

a new bit , like it's a whole system . The point

25:28

is it's action that's being

25:30

taken that's going to turn

25:32

into something . I could go to Landmark

25:34

and just sit there and listen and it would have no

25:37

impact . It would be like , wow , this is really cool , but it

25:39

really won't change my life . Or I could do the

25:41

things that they're telling me to do . I

25:43

can hire you as a coach or a therapist or

25:45

whatever Us talking about it

25:47

is going to have some impact , but you saying

25:49

, hey , here's what I want you to consider , here's the thing I want

25:51

you to . Or here's the thing that we're going to do , here's

25:53

an exercise we're going to do . Whatever it is that's

25:56

going to have the real impact . Right

25:58

, am I do ?

25:59

I have that right . Yeah , and it's also us , you know

26:01

, holding people , us being held accountable

26:03

. I'm in a weekly accountability

26:05

group with a business program called

26:07

business finishing school , and

26:09

one of the beautiful things about that program was they you

26:12

have the option to be in an accountability group and

26:14

, um , the

26:16

one that I'm in now we meet every week on

26:18

zoom and we have our and we even

26:21

extended it to doing every quarter doing a four

26:23

hour zoom call and then , even after we

26:25

started doing that , with every quarter , doing a four

26:27

hour zoom accountability group in

26:29

addition to the weekly . We now just

26:31

completed our third annual retreat

26:34

in person . Nice , we just did

26:36

that on a , on a cruise , which was kind of cool

26:38

. So how ?

26:39

many people are in the group .

26:40

So now there's four of us kind

26:43

of cool , so how many people are in the group ? So now there's four of us , okay , yeah , and two are

26:45

in Texas , one's in Minnesota , so yeah , so it's great , so it doesn't have

26:47

to be huge and so .

26:48

I just want it because I know that some of your audience

26:50

is , you know , 30 year olds

26:53

, four year olds , in some kind of sales

26:55

insurance , whatever . And

26:57

listen , having an accountability

26:59

group is , to me , the

27:01

number one thing that

27:03

you should have , because

27:05

I'm the kind of guy that

27:08

is , I've got all kinds of great ideas right

27:10

, especially in the morning . Man , I am inspired , I'm going

27:12

to do this , I'm going to do that , it's going to be great . And

27:14

then what happens is my day starts happening

27:17

and I get distracted . Or something

27:19

good happens and I go oh , that was great , now

27:21

I don't have to do that thing I was going to do . Or something

27:24

bad happens and I go that was bad , now I don't want

27:26

to do the thing I was going to , you know , or I forget

27:28

what I was supposed . So what I do is

27:30

I literally , every single day , that list I

27:32

was telling you about , I check . I

27:34

actually make a list every day . I check it

27:36

off , I sign it like a contract and

27:38

I send it out to

27:40

my accountability group every morning before

27:43

nine o'clock , and if I don't send it by nine

27:45

, I send them a thing that says , hey , I'm

27:47

not sending it yet , or I'm going , I'm not

27:49

going to do one today . I don't have to be held accountable every

27:51

single day , but but generally

27:53

for me , monday through Friday , I want to be held accountable

27:55

. So I do all the things , I check all the

27:57

boxes and at the end , um

27:59

, I write three things I'm grateful for . I

28:01

write a little mini journal like one or two

28:03

lines . You know I had a tough

28:05

day today . This thing came up , or I had a win

28:08

today I closed this deal that I didn't expect was going to

28:10

happen , or whatever it is , and then

28:12

I send it back out to that same accountability

28:14

group by six o'clock I think remember

28:17

that thing I said I was going to do this morning . Well , I did it , and

28:23

anybody can do that . You don't need me

28:25

to do that . I started doing that out of

28:28

necessity . I did that right . I

28:31

know the right things to do , but doing them

28:33

is kind of hard

28:35

, and when I know that I've told somebody else

28:37

to do it , that I'm going to do it , I'm

28:39

more likely to get it done . In fact , I

28:41

run somewhere around 98%

28:43

efficiency . It's rare that I don't

28:46

complete all my tasks because , as I get through that , I

28:48

start going shoot . I said I was gonna do the

28:50

thing . Well , I told all those people I was gonna do it , so

28:52

I'm going to make sure I get this thing done . Yeah

28:54

, versus , if I was the only one , I'd be

28:56

like , well , you know , I mean

28:58

, I don't really have to do it , I justify

29:01

and I make excuses or whatever , and stuff

29:03

doesn't get done and I probably run like around 70%

29:06

yeah .

29:06

Well , I think that's one of the going into

29:09

the whole mindset podcast

29:11

social influencer type of thing . Andy

29:14

Frisella , who

29:16

is also one of those big like my type

29:18

of guys , his podcast it used to be called

29:21

the MFCEO podcast , then it went into a

29:23

lot of politics and a lot of other whatever

29:25

stuff . So he lost . Unfortunately he lost

29:27

me as a listener , but he has the 75

29:29

hard uh workout program , it's

29:31

his so he's the guy who came up with that and

29:34

it was brilliant , because every

29:36

day , right , you either

29:38

do it or you don't do it . This is not like a half-assed

29:40

start over , you know like well , you kind of did

29:42

a .

29:42

Thing .

29:42

Yeah , workouts at a day . You have to drink

29:45

your , your water . You have to have your meal plan . You have

29:47

to have , but every day you need to take

29:49

a progress , pick and it has

29:51

to be . You have to click everything . Obviously

29:56

, there's an honor system . I , you're cheating yourself , right

29:58

, you're cheating yourself if you don't do this a hundred percent

30:01

, but it's that every day you

30:03

need a progress pick of

30:05

yourself . It doesn't matter where you're starting and

30:08

it's full , and it doesn't matter if it's

30:10

negative 20 degrees out . One of them has to . I mean

30:12

, obviously you have to take , you know , if you open up your garage

30:14

door and you work out and it's , you know , in your garage and it's cold

30:17

and whatever , fine , but um

30:19

, but I think that's where the accountability

30:21

comes in . And you hear stories

30:23

of people having transformations that were

30:26

then nothing , not much going for

30:28

them . I mean , you know internally they didn't

30:30

realize what they could have going for

30:32

them . That's right , exactly .

30:34

That's right , and it's just for me . I remember

30:36

, I remember feeling actually

30:39

they were written on my report cards , going back to the

30:41

beginning of where we started , at the 1.8 gpi

30:43

that I don't know . Did you ever have this on your report card

30:46

and it mine ? Would say ricky

30:48

has potential but doesn't seem to use it

30:50

. Did you get those ? Of course , right , it

30:52

was like yeah you know , like you know

30:54

, he's funny , he's a nice kid , he's . It seems like he's

30:56

plenty smart , but

30:58

he's but where is it ?

30:59

but where is it what ? But where is it ? What's he doing ?

31:01

And so , but that was in my head

31:03

was like I just don't live up to my

31:05

potential and

31:07

it feels so great to

31:10

have where I still . In

31:12

a lot of ways I know I've got a lot more potential

31:14

, but I don't feel like I'm mired in not

31:16

living up to my potential , like I

31:18

have a lot of satisfaction in

31:20

kind of where my world is today

31:22

, who I am as a person , where I'm at

31:25

income-wise , making money , blah , blah , blah

31:27

. There's a lot of satisfaction that are

31:29

closer to living up to my potential , but largely

31:31

based on the action that

31:33

I took , not just the

31:36

words that I heard come into my ears

31:38

.

31:38

Yeah , and I think this is where mentorship is such

31:40

a powerful engagement

31:43

, right ? So imagine , like us in elementary school

31:46

. You know I'm five foot two , which

31:48

means I was not much taller

31:50

than at that age , right

31:52

?

31:52

Wait this is another thing . Guess what , guess

31:55

what . I was in high school . How tall I was Five

31:58

foot seven . Stop

32:01

, I was four foot seven . I weighed

32:03

70 pounds in high

32:05

school . Wow , I wrestled

32:07

in the 98 pound West wrestling

32:09

class , which is the smallest one . And I

32:11

would weigh in with my big month

32:13

with my book bag in my hand , back when

32:15

we had book bag . Yeah , so I get

32:17

it . I get being a knot . I'm five , 10

32:20

now , so I actually did get taller but something happened

32:22

Wow . Yeah , but I for my first two years

32:24

of high school . I was tiny

32:26

, so I get it .

32:27

So there's still hope for me . Is that what you're saying ?

32:29

Yeah 45

32:31

.

32:32

I'm still waiting for that growth spurt . So , yeah

32:34

, but I but I see , like the people that were the most

32:36

impactful for me were the people that

32:39

took that extra little step in that extra

32:41

little initiative of mentorship , and I

32:43

even see that when I talk to people in

32:45

. That's why , even in sobriety , those who have chosen to go through

32:48

the 12 step , and it's worked for them . What's

32:50

one of the big things of really working

32:52

this ? It's not just working the steps , but

32:54

having someone to

32:56

be your sponsor .

32:58

Well , and even more importantly and this

33:00

is how we have our coaching group set up as well

33:02

is then sponsoring somebody

33:05

. So

33:19

when you talk about mentorship

33:22

, that the value of being

33:24

a sponsor or a mentor is

33:26

very high and it's regularly

33:29

missed because people think well , they

33:31

think like , oh , I don't really have anything to offer

33:33

, or I don't really have time for that , or who wants to

33:36

be mentored by me ? Well , I'll tell you what

33:38

. There are people that you have something

33:40

. Everybody listening right now to this call . Everybody

33:43

has somebody that wants what you

33:45

have , and it might be your

33:47

job to go find them and go hey , I noticed you're

33:49

. Maybe it's somebody in your office . It could be a kid

33:52

, it could be big brother like , or the

33:54

. What is that called A big brother ?

33:55

big sisters yeah .

33:57

Or there's usually there's mentorship programs

34:00

in most communities . That

34:03

is so incredibly

34:05

valuable to be that person

34:07

for somebody and and usually

34:10

what I'm hearing myself

34:12

come out of what's coming out of my mouth to like

34:14

give somebody advice or my experience or whatever

34:16

I'm also like man

34:18

, I really need to listen to that myself too , right

34:21

, and there's a part of me that's like oh

34:23

, if I'm going to tell somebody I'm going to

34:25

do this , that I want

34:27

to make sure I'm living up to that standard , that I'm

34:29

doing the same things that I'm asking somebody to

34:31

do , there's just man , you

34:34

know . So I'm really glad that you touched on mentorship

34:36

, because it is it's so important to have

34:38

somebody that you look up to . Like , if I

34:40

was going to I'm going to be starting a podcast , I

34:42

might come to you , jason , go like , hey , I'm

34:44

starting this podcast . I , you

34:47

know , I'm not looking for a coach , but I need somebody who can

34:49

just just give me 10 , 15 minutes a week . So

34:55

you know , like , start here , do that whatever . And you know , avoid these pitfalls , whatever . Like

34:58

that's so valuable for me , but it will also . If I were to do that

35:00

, it would be valuable for you . You would be you'd

35:02

, you'd be like interested , like hey , how's it going

35:04

, how did it go ?

35:06

Right , it helps me streamline my own process

35:08

on that side of the things I'm like all right .

35:10

Well , here's what worked .

35:10

Here's what doesn't work .

35:11

I mean maybe I should finally stop doing that

35:14

yes Right . Exactly yeah , yeah , yeah

35:16

, or um , and then and also this goes

35:18

back to what we talked about off air . But you

35:20

know this idea of collaboration , right

35:23

, there's . I mean , when you're in a sales job

35:25

, again , I think a lot of your audience are in that kind

35:27

of role where you feel like you're

35:30

kind of on your own right , You're on an Island , you

35:33

eat what you hunt and all of those stories , and

35:35

you know creating communities

35:39

within your environment . This is

35:41

where the accountability group comes in . This is where

35:43

I mean we talk about our accountability group is

35:45

made up of three people . It's

35:47

it's a mentor , and it could be multiple mentors

35:49

. Right , it could be your manager , it could be an actual mentor

35:51

, somebody in your office who's kicking butt , it could be

35:53

somebody at your church or any . It's

35:56

like a million people that it could be . But then

35:58

peers people they're on the same front lines

36:00

that you are on , that are , they're facing

36:02

the same challenges every day , but you can

36:04

share ideas and support each other and all that

36:06

. And then , definitely , the people that are

36:08

mentees , that you're actually ahead of where they are

36:10

. They want to be where you are and bring

36:13

it . That's what the accountability is made up of . But

36:15

there's your collaboration , there's your community

36:17

, and all of that can create that

36:20

consistency that's required

36:22

to actually be

36:24

something else and do something else and have

36:26

the things that you've always wanted to have .

36:29

And if anybody doesn't know how to get

36:31

an accountability group together , just send me a

36:33

message on Instagram and I'd

36:35

be happy to give you a worksheet that was put together on

36:39

how to structure one and how to organize one Right . So

36:41

it doesn't have to be . You know , we can demystify

36:43

it really quickly , versus listening to Rick and

36:45

I talk about this and like , okay , that's great

36:48

, but how do I do that ? And then what ?

36:49

Yes , what are the first steps ? What's ?

36:51

that first steps and what would that look like in timeframe ? All

36:53

that stuff is part of this worksheet . One of the

36:55

things I would also challenge everybody to think about

36:57

you know , jump more in on this is

37:00

who do you pick to be in this accountability

37:02

group or to partner with . This goes back

37:04

to right , if you know working with you know agents and like

37:06

deciding who to hire as part of you know if you're if

37:08

you're an agent broker versus right

37:11

I'm assuming that's the same title across

37:13

the country that you're the person who helps hold

37:15

people's license under you . Right , where

37:18

you know , how do you choose who to bring

37:20

onto your team and how do you not choose to bring onto

37:22

your team Right , it's the same thing when relationships

37:24

and friendships and anything like that , and even more

37:26

like an accountability group where you look

37:28

at everything through a lens of core values , because

37:31

you know people talk a big game but you want people

37:33

who align with that and are mission critical

37:36

and , um , you know what . You may have

37:38

different goals , but your

37:40

values overall overlap and it may be

37:42

even different core values , but those

37:44

core values are synonyms

37:47

to each other .

37:47

They're not antonyms to each other Right

37:49

, and there's a Venn diagram maybe where there's some overlap

37:52

or whatever . Yeah , I think that

37:54

the other thing to consider in that is you

37:57

basically you've heard this I don't know

37:59

who said it first , I hear it regularly

38:01

but this idea that you are

38:03

a some of the five people you spend

38:05

the most time with Right , and so like

38:07

I'm really and that's um

38:10

, I want to make sure that I'm hanging

38:12

out . It's just like if you want to play tennis , you want to

38:14

play tennis with people that are better than you , not

38:16

worse . You can help the people that are

38:19

that need you know . Like you want to be that person

38:21

for somebody else , but you don't want to spend your whole time

38:23

being the best guy in the tennis court . I guess is what I'm

38:25

saying Right , you want to spend your time

38:27

also being the guy that needs

38:29

to be better , that is working towards it

38:31

Right , and so that's a . It's

38:33

definitely a big part of it as well .

38:35

Well , think about that . I love your tennis metaphor because

38:37

you know who did . You had nadal and

38:40

federer , who you know , especially around

38:42

the time federer retired and

38:44

you had nadal come out . I mean , one of my favorite

38:46

sports pictures ever was the two of them sitting

38:48

on the bench , crying hysterically

38:51

, holding hands yeah

38:53

, because the two oh god what

38:55

an amazing joke of it's too . I mean at one point , which is

38:57

now in there , yeah , yeah

38:59

but I think there was something that you know

39:01

jokovic came a little bit later in that era

39:03

.

39:03

It was the last one right in that era , but

39:06

like better first and then better and at all but

39:08

like , nadal like , but they really kept each

39:10

other sharp .

39:10

Now jokovic obviously added to that yeah

39:13

but but the kinship , through this

39:15

competition of iron shipens , iron

39:17

totally yeah , exactly

39:20

right loving that , um , but that

39:22

image of you know , we didn't see

39:24

that as much in the 80s and 90s in

39:26

our worlds , and I think this is where we , as

39:28

men especially , have evolved with vulnerability

39:30

and connection and intimacy in

39:33

that regards , and especially in the entrepreneurship

39:35

business . Why

39:38

my podcast became a thing was

39:40

, you know , I'm sitting in a therapy room 30

39:42

, 40 hours a week and I'm

39:45

trying to take these wonderful ideas that I was

39:47

starting to learn , that I know other people

39:49

were also interested in , and

39:51

but also getting in front of the people who are one

39:53

living it to people who are teaching

39:56

it , but three , maybe even some of the people who even created

39:58

some of those ideas and like

40:00

well , and then then we reverse engineer

40:02

the process . But I'm seeing

40:04

now , right in the business world . I'm

40:06

seeing it now even in psychology . One

40:09

of the conversations I had locally

40:13

was why aren't we talking

40:15

about these things where

40:17

we as licensed mental health practitioners , like

40:19

licensed medical professionals , right

40:22

? Why aren't we talking about

40:24

where coaches have actually done

40:26

a better job at marketing

40:28

than us and use

40:30

well ? We don't talk about the past . Therefore

40:33

, we're not therapists , as I think like

40:35

no , no , no , no , that's just called solution-focused

40:38

therapy . But they did such a good job

40:40

of remarketing and rebranding

40:42

themselves that they're making therapy seem

40:45

and look obsolete , which it obviously isn't

40:47

, because we're still doing old

40:49

marketing , we're still doing

40:51

right . We also have laws . I'm like how can you market

40:53

? What can you say , can we use ? You can't just say

40:55

client , you know , rick Warner

40:57

said this was the best therapy session ever , cause

40:59

I can't bring confidentiality right , coaches

41:07

don't necessarily have that . yeah , yeah , you know you can't have review sites , I guess , right , right

41:09

, so maybe you know why . Anyway , yeah , right , we can have there's ways of you know , but it's . But

41:11

I think that , like your the space , you're

41:13

in real estate space and I would love to talk

41:15

about this , right , because you have the one thing

41:17

which came out of , which came out of real estate

41:19

, that was a big coaching program , right , and you

41:21

know , in one of the world's um , and you have

41:23

all these other new people in the

41:25

real estate space , of

41:28

all of , I think , like chiropractic

41:30

, because you have all the people who now are doing functional medicine

41:32

and integrative medicine , and a lot of them are , like

41:34

you know , have become thought leaders . Dr

41:37

joe dispenza is one of those people

41:39

, right , who is a chiropractor , who became one of

41:41

the new tony robbins , and then

41:43

you have all these people in the real estate world yeah

41:46

that have just become right mindset

41:48

thought leaders . Here's how to change your life . It's not just

41:50

about you , know . Let me show you the

41:53

square footage and here's a great school

41:55

system and all that stuff . Yeah , what has been your

41:57

personal journey with

41:59

that for yourself ? Going

42:03

from right Cause you know we talked about

42:05

you went from point A to point B , which

42:07

was struggling in school addiction

42:10

to having a stable life and have an incredible

42:12

career and kicking some

42:14

, you know , kicking it really well on the West coast

42:16

. What made you

42:18

see that I need to go from B

42:21

to C ? Yeah , yeah . And

42:28

where has that process involved ? This , the thought leadership side , and where you're now taking this

42:30

and applying it to one working with other people , but two

42:32

where that journey has been

42:34

for yourself .

42:35

Yeah Well , so to me , hopefully

42:37

, there's constantly an evolution , but

42:39

I will tell you that there's . First

42:42

of all , I think most people just end up in

42:44

real estate . So I ended up in real estate

42:46

in 2004 . So I'm just coming

42:48

up on 20 years in the business . And

42:51

in 2005 , I sold a

42:53

fair amount of houses and in West Coast you

42:56

don't have to sell a ton to make a pretty

42:58

good living . 2006 , I

43:00

did well again and I thought , oh my gosh , I've

43:02

arrived . I'm like 34 , 35 years

43:04

old and I've got three

43:06

little kids . I got a stay at home wife , blah

43:09

blah . We buy a million dollar house

43:11

. 2006 . I'm

43:13

rocking and rolling and

43:16

then 2008 happens

43:19

, september of 2008 . And

43:21

if you're for those listening

43:23

, they don't know about what happened . It

43:26

was bad , it was like just short of Carnage

43:28

. Yeah , it was carnage . The

43:30

stock market got completely crushed

43:32

and the real estate market followed

43:35

right after and , in a

43:37

side of five months , everything went down

43:39

35% and it stayed

43:41

down for 35% . That was its own problem

43:44

, but the volume of sales was was

43:47

no good anymore . Everything we dealt

43:49

with was distressed , you

43:51

know , short sales and foreclosures . Everything

43:53

took a long time . It was a mess . It was a total mess

43:56

and I was wholly ill prepared

43:58

for this and , in reality , what I

44:00

so . So September of 2009

44:02

, my 40th birthday . Actually , I

44:04

couldn't even pay my mortgage on my million dollar

44:06

house with my stay at home wife and my 40th birthday . Actually , I couldn't even pay my mortgage on my million dollar house with my stay at home wife

44:08

and my three little kids , right

44:11

, two of which were in diapers , I think , at the time . And

44:14

and I had this real moment of

44:16

like , oh my God , I am

44:18

totally screwed and I and I think I'm

44:20

telling the story because there's people

44:22

like that right now , listening to this and

44:24

their industry , where the the things

44:26

have changed in the last couple of years , where

44:28

, like , if there's any mortgage people listening

44:30

, there are people facing that right now , where they're

44:32

like my business is gone Like

44:34

I'm not making any money , I don't know what to do , right

44:37

. And so what

44:39

I had to do is really take a good honest

44:41

look at myself and go oh , I

44:44

wasn't great at this business . The market

44:46

was great , the business itself was great

44:48

, and it carried me along like a river . And

44:51

now I need to actually

44:53

learn how to be great in this business

44:56

. And so I paid

44:58

$800 . I mean , I was in big . I was

45:01

. I had like a hundred thousand

45:03

dollars in tax debt . I had 50,000

45:06

in credit card debt . My

45:08

line of credit had been taken away . I

45:10

was in big , deep doo-doo and

45:14

really I thought do I need to get a real

45:16

job ? And then it was like , well , there

45:18

is no real job that can get me out of this . So I

45:20

really needed to be better at what I'm doing

45:22

. The problem is I had no money . I

45:25

was like , okay , somebody needs to teach me something

45:27

, but I didn't know who that was

45:29

or what that was . I found this class . It was 800

45:31

bucks . It was eight Mondays

45:34

. I did drive an hour and a half every Monday to get

45:36

there . An hour and a half back . It was eight hours

45:38

a day . They asked us to do a bunch of

45:40

stuff that I was like , oh

45:53

man , this is so hard , I don't want this is really uncomfortable , I don't want to do all this stuff

45:55

, but I was so desperate that I really was willing to do it , and that was the beginning of me

45:57

changing to actually knowing what I'm doing . And you know , not long after that , I paid off all my

45:59

debt and not long after that , I was the

46:01

number one guy in our 170 person

46:03

office and and I was making really

46:06

good money in a market that

46:08

not everybody was making really good money

46:10

. And so the reason

46:12

I tell you all of that is that

46:14

if you're stuck , it may be that

46:16

it's time for you to step up and

46:19

find out who it is that's doing

46:21

things , that you know that , that

46:23

it's working , and then do those things Like it's no

46:25

more complicated than that . It does require

46:28

getting uncomfortable , but the

46:30

reason I say all that was it was such

46:33

a life changer for me and

46:35

, just like my experience in the 12 step program

46:37

was like wait , so now , if I really

46:39

want to keep this , I need to give it away . And so I started

46:42

training people and helping other people and mentoring people

46:44

so that they could have that same

46:46

possible feeling of , hey

46:48

, anybody can do this , like I'm not extraordinary , I'm

46:50

a 1.8 GPA GPA guy

46:53

, right . And so that's that's

46:55

where my passion from helping others came

46:57

from . Was like knowing that deep

46:59

, desperate , like Holy shit , I'm

47:01

in big trouble . Here I am

47:03

, there was nobody I could borrow money from , there

47:06

was nowhere to turn . I , you

47:08

know , I was about to lose this million dollar

47:10

house and we didn't . You

47:12

know , I had one 30 day late

47:14

. After that I was able to hang in there

47:16

and you know , later we sold

47:18

it when we wanted to for a large profit and blah

47:20

, blah , blah . So it was definitely a happy ending

47:22

story , but

47:26

at the time it was like this is terrible and it's like , no , that was actually the best

47:28

thing that ever happened to me , because I really got

47:30

to get in there and it was

47:33

very reminiscent of when

47:35

I , you know , when I got sober , when I was 20

47:37

years old . It was like , oh my God , I am

47:39

totally screwed here . And

47:41

it was from that pain that I

47:43

met all these people that helped me to learn and grow

47:45

and , you know , create a spiritual

47:48

way of living and all that stuff . But I couldn't

47:50

have done that without having that desperate

47:52

bottom of where I was like , oh , I'm

47:55

in big trouble . You know so and

47:57

, funny enough , almost exactly 20

47:59

years apart , when those from those

48:01

two events where I had these two real bottoms

48:03

in my life that were , you

48:06

know , they were game changers . So if you're listening and

48:09

you're at that point in your life where it's like , oh

48:11

, I'm in big trouble , this might

48:13

be the greatest thing that's ever happened . This is an opportunity

48:16

. You're not in big trouble . Take

48:18

that fear and that anger and all the

48:20

things and point it towards something great

48:22

. You know spend , you know hire Jason

48:24

, call somebody whatever , and and

48:27

see what's on the other side of this Cause . It could be really

48:29

, really great .

48:30

Yeah , now looking , if you're 20 years out from that

48:33

last experience . Yeah , right

48:35

how have you prepared differently ? Cause

48:38

right , you're in that 20 year window right

48:40

now .

48:40

Right , I mean I'm getting into that . Yeah , so probably I'm

48:42

in the 15 years from that point .

48:47

Yeah , so what ? What would you find strategically is

48:49

most different ? Is it the fact that you're now invested

48:51

in this mindset ? Is it that you're doing these accountability

48:53

groups and coaching and getting coached and is

48:56

that the ? Biggest things and do

48:59

you find like there's still more stuff that

49:01

you're like , okay , this would yeah ?

49:03

I mean you know . So it's funny that you , I find there's more

49:05

stuff . The place where I want to live is I've

49:07

come a long way and that I have a

49:09

long way to go . I want to be , I want to be

49:11

right there in that mindset of like . I

49:14

want to acknowledge and appreciate and be

49:16

willing to give away the fact that I'm

49:18

not who I was five years ago , 10 years ago

49:20

, 20 years ago , and I have something

49:22

to offer , right , and I'm totally

49:24

crystal clear that I've arrived nowhere , that I still

49:27

, you know , I have still so much work to do

49:29

and what's been going on for me for

49:31

the last five years is really more on

49:33

the personal development side rather than on the business

49:36

side . The business side , like that's

49:38

going right , it's working , I have a system

49:40

and things are in place and I get to help other people . But

49:43

the personal development side has been a totally

49:45

brand new thing for me and I really , without

49:48

realizing it , I kind of just got stale

49:50

. I'd been sober , maybe 28

49:53

, 29 years , kind

49:55

of cruising along and fine

49:58

, nothing majorly wrong . It

50:00

wasn't like I hit an emotional bottom or whatever

50:02

. But somebody gave me a book , the

50:04

Four Agreements , which is from the 90s .

50:05

Everybody should have that in there . I mean it or whatever , but somebody gave me a book uh , the four agreements which is from the 90s . Everybody should have

50:07

that in there .

50:08

I mean it was so

50:10

great yeah yeah , I'm

50:13

happy to hear you say that . I mean it was for

50:15

me . It just opened my eyes to like , oh my

50:17

gosh , there's a whole nother world in there

50:19

where I don't have to take things personally and I can

50:21

stop making assumptions and I could just do

50:24

the best I can every day and I can be impeccable

50:26

with my word and and

50:28

and and what that might lead

50:30

to . And so it was from

50:32

that that it was like I , we started

50:34

a personal development , wrote a little book

50:37

club and I mean it's

50:39

just been . You know I started going to landmark

50:41

and you know I have a men's group that's

50:43

led by a therapist like you , that you know that we meet

50:46

every other week and like just all this

50:48

stuff . You know I get to explore like survival

50:50

roles and how I'm reacting to things

50:52

and and , uh , you know , start

50:55

paying attention to neuroscience and you know

50:57

my prefrontal cortex and you know my

50:59

amygdala and how these things are interacting with

51:01

each other on neuroscience , blah , blah , blah , blah , and

51:03

and so I . What's

51:06

funny about all this is that I've spent like whatever

51:08

five years doing that and sometimes

51:11

I'm like I've

51:13

learned nothing . I've I've

51:15

you know what I mean Like I'm still scratching the

51:17

surface . I'm still like , well

51:19

, only because I , you know , I'll experience

51:21

something , and this is what I want to ask you about

51:23

. So , so I've done all that , I've done the work

51:26

, and think , blah , blah , blah , and

51:28

I'm like , okay , like , for example , with my girlfriend

51:30

and I , I know that I have a

51:32

that if she , she says even anything

51:34

remotely sounding like I've

51:36

done something wrong , that I hear as very

51:38

critical , and what

51:41

she's usually asking for is for me to

51:43

be tender and kind to her in that moment

51:45

, right , and I

51:47

and I intellectually like , if it's you and me

51:49

, I'll sit in here like , okay , got it . There'll

51:52

be a time for me to talk about whether , however

51:55

, I'm feeling , but in this moment I need to be

51:57

your man , I need to take care of you . You

51:59

know , we use the analogy of , she said . She

52:01

would say , I feel like I come to you with a skinned

52:03

knee and you start telling me why I shouldn't

52:05

have been playing with those kids and it's my fault that I

52:07

skinned my knee , rather than just going , oh , your

52:09

knee is hurt , what , um , how can

52:11

I help you ? Right , Be tender and kind . And I'm

52:13

like , okay

52:28

, got it . So then I intellectually understand it .

52:29

And then , here she comes with her scraped knee again and I'm like basically , like well , I , your don't bleed

52:31

on the carpet in a way that you yeah , exactly , that's right .

52:32

you're now right moving that forward yes , the next generation say that , since I did

52:34

that work . I was just telling you about the degree

52:37

of which I do . That is , you know , 80

52:39

less um . However

52:41

, it's still there and I'm like , oh

52:43

, I just well , what if it is always ?

52:45

what if it is always going to be there

52:47

at some level ? Because I

52:50

think that's the default network , right

52:52

? We , we have all this stuff stored there . I

52:54

I think part of it is one being neutral

52:57

. So we can we

52:59

can still always decide to act that way , but

53:01

it has to be that choice versus only being compelled to act that way . But

53:03

it has to be that choice versus only

53:05

being compelled to act that

53:08

way . And I think the more work you're doing

53:10

, you're opening up possibilities

53:12

, because I don't know if , at

53:14

any given point , every

53:16

single thing will be neutral , because

53:18

, like you're saying , you're dealing with numbness . You're

53:21

dealing with the far end

53:23

of neutrality is being numb , where

53:26

you know it's supposed to bother you

53:28

and you're just , uh

53:30

, you know , not

53:32

right . But then you have this thing of

53:34

like okay , well , I want to completely

53:36

experience

53:38

this thing from a different lens . That takes that

53:40

continued work . So the more work you're doing , the more layers

53:43

of the onion you're peeling away , the less it's going to have that trigger and the new neural paths

53:45

too . Is that , yeah , the more layers of the onion you're peeling away , the less it's going to have

53:47

that trigger , and the new neuropaths too , is that . Yeah

53:49

, all the changing the neuropathways and you know

53:51

that's the whole thing cool about like you know , everybody getting into

53:53

psychedelics and mushrooms from the research is

53:55

that it actually changes your neuropathways and

53:58

gets back to anything before traumas and triggers

54:00

stuff like that . So you know there

54:02

may be some layer that will always be

54:04

there . One of my favorite quotes from

54:06

Esther Hicks from the Law of Attraction

54:08

World is you'll

54:13

never get it all done , and you'll never get it all

54:15

right . So if that's part of

54:18

at least releasing yourself from

54:21

the resistance around having to

54:23

be perfect every single time , especially

54:27

to loved ones and partners versus recompensating and recalibrating

54:30

. Be like hey , do you know what , Let me try that again

54:32

. Or hey , you're right , here's

54:34

what I'm going to say , here's what I should have said then , but

54:36

I'm going to say it to you now . And

54:38

just recalibrating yourself I think it's that X

54:40

axis , Y axis . Can

54:43

you do it more often

54:45

and can you recalibrate

54:48

more quickly

54:50

?

54:50

quicker and with less frequency

54:52

, and yeah , frequency and duration right .

54:54

So I think if that's part there and maybe right , it's

54:56

always going to be there . But I

54:59

think that's why the work always needs to be

55:01

done .

55:01

The work is never done right because

55:03

it's a practice right . I mean that's . I mean I definitely

55:05

live in that state of

55:08

not arriving right

55:10

. But we , we also have this metaphor of

55:12

like it's . It's like kind of climbing

55:14

a mountain and , uh

55:16

, gravity's still there it's a summitless

55:19

mountain , right , but on that mountain

55:21

sometimes the climbs are hard , sometimes you don't even

55:23

know . You know where to put your hands and

55:25

sometimes you're . You know you're just walking up a

55:27

path , you know where you're going , but it's just kind of hard

55:29

work and there's trees . But every now and

55:31

then you find this place where

55:34

there's like a vista right . And

55:36

it's it's a totally new view than you've

55:38

ever seen before , and

55:40

it's like , yeah , you can take a minute and enjoy

55:43

that , that kind of that new place

55:45

, sure . And then you know it's time

55:47

to . It's like , okay , that was awesome , now let's , let's

55:49

stay on the path here , right , let's

55:51

stay on the path so that we can get to that next , that

55:54

next Vista .

55:55

And I think that's a good metaphor , for

55:57

you know , as you go through all the Yellowstone series

56:00

, series , series , series of

56:02

the original precursors , of like , when they started moving

56:04

from , you know , the south and the east and came

56:06

across , you know , and

56:09

I can't talk to you about that , because I don't , I don't

56:11

or any any of the frontier

56:13

days right of a settler right

56:15

coming across the country and yeah , you know the

56:17

oregon trail of a video game from

56:19

the 80s , right , and some people are like

56:21

, oh , this is a really nice vista view and this

56:23

is beautiful . Look at these mountains and it's gorgeous and it's very

56:25

fertile here and like I think

56:28

we're going to stay here . And

56:30

then they have to go through their first winter and they're like , okay , that was pretty bad . And they go

56:32

through the second winter and they're like , oh F me , like

56:35

we can't grow stuff here or whatever it might

56:37

be .

56:40

Or we thought it was fertile , but now we're .

56:42

So some people chose to stick that out

56:44

and some people continued

56:46

moving on and some people died

56:49

and some people didn't . I mean , they all died eventually

56:51

. But I think that's

56:53

kind of where you have to figure out where is that comfortable

56:55

place that you want to stick it out and go through a

56:57

few seasons of this and where do you want to like ? Okay

56:59

, I really appreciate this . I really enjoy this

57:01

.

57:06

Cool .

57:08

And saying enjoy too is like that is the other part of it is appreciate it .

57:10

Yeah , enjoying the hike right , enjoying what

57:12

that means . Like I'm a runner , I became a runner also

57:15

in the last five years and that

57:17

was never , ever going to happen . I have no idea

57:19

how that . I definitely was , and I used to make fun

57:22

of runners regularly . What is

57:24

wrong with you ? There's , you could take a bike , you could

57:26

ride . You could get a ride . There's , you could take a bike , you could ride .

57:27

You can get a ride . I will give you a ride , you can swim .

57:29

You could swim Like , what are you doing ?

57:31

Oh , that's how you become a triathlete . What's wrong with

57:33

you ? Yeah , yeah .

57:34

Yeah and uh , and then I , I became a runner

57:36

. But I became a runner , um

57:39

, not initially to run a marathon

57:41

. I became a runner to

57:44

kind of well . First

57:46

it was to experience that

57:49

you know , hey , maybe I could be a little

57:51

bit , maybe I could go a little bit faster , maybe I could go a little

57:53

bit farther . But then the experience

57:55

of running it actually changed how

57:57

I felt so dramatically

57:59

, not just when I was running , but like like

58:02

kind of who I was that

58:05

I really became . I really

58:07

enjoy running , even though I don't

58:09

enjoy it when I'm doing it all

58:11

the time . Sure .

58:13

Yeah , that absolutely makes sense , yeah .

58:15

But I'm not . I don't have to grind , I'm like oh

58:17

, you know , I'm not like nobody's making

58:19

me run . Now , as a result of all that

58:21

, I've run several half marathons

58:23

. I've run three full marathons . I ran

58:26

New York , chicago , san Francisco all these

58:28

things as an over 50 year old man . In

58:31

fact , I ran San Francisco last year and broke

58:33

the four hour mark , and next I'm trying to qualify

58:35

for Boston . But all these things happen

58:37

not because I set the goal of being

58:40

a marathon runner , but because

58:42

I embrace the idea of

58:44

being a runner . Does that

58:46

make sense ?

58:47

Right . First of all , I want to

58:49

stop for a second and acknowledge how ridiculously

58:51

awesome that is . Because , right

58:54

and I know it's something you're like . Yeah , I'm used to it . Now I'm already

58:56

doing these things , but if you think 20

58:59

, go back to the 20 year ago . You .

59:01

Yeah .

59:02

Go back to the non-sober you .

59:05

Yeah .

59:06

What would that guy say ? If you right

59:08

, if you're like , yeah

59:12

, you're going to run half marathons and you're going to do these three main , you're going

59:14

to you know full marathons and you're going to drop a four hour , you know window

59:16

, and what would that version of you have said

59:19

?

59:20

Well , it's funny , because that version of me

59:22

was so cocky and so sure

59:24

of myself that I might've been like , yeah

59:26

, of course I'm going to do that . But what I

59:29

would say is , you know , the ? I think it's better

59:31

to go , say , to the 20 , cause I was 20

59:33

when I got to . So maybe the 25

59:35

, 30 year old version of me , or actually even

59:37

the 45 year old version of me

59:39

I mean , I started running , uh

59:42

, just a couple months before my 50th birthday

59:44

actually . So you could go back just a few

59:46

years and say what

59:48

do you think ? But

59:50

seriously , going back to the 20-year-old version , I

59:53

would say the

59:55

life that I have been able to have

59:58

as a result of the

1:00:00

people that have come into my life and the choices

1:00:02

that I've made to who to engage with and

1:00:04

who to spend time with and who to

1:00:06

trust and who to take risks with and

1:00:08

do the things that didn't seem to make

1:00:10

sense . But okay , I'm going to take the action and the

1:00:12

insight will follow the action . There's

1:00:15

no way I could have possibly imagined you know

1:00:17

, I we haven't talked about this , but I was living

1:00:19

in a tool shed when I was 20 years old . That's

1:00:30

the bet my like my best efforts at life had me living in a tool shed and , uh

1:00:32

, and my , my entire time was how am I going to get high today ? And

1:00:34

that included stealing money , and that included

1:00:36

lying to people , and that included , you

1:00:39

know , um , I had a . I had a one-year-old

1:00:41

baby that I had no interest in being a dad to

1:00:43

, and like , like , that's who's who I really

1:00:45

was , that was my day-to-day existence

1:00:47

. And so you take that guy and

1:00:49

you say , hey , here's you

1:00:51

at 54 . Uh

1:00:54

, I don't think anybody else would have seen it , right

1:00:56

? No , there's nobody else . That would have been like yeah

1:00:58

, that's what I said .

1:00:59

Are you on drugs right now

1:01:01

?

1:01:01

You're here . You're on drugs . Yeah , I am . You

1:01:03

know , I lived in that tool shed 10 months sober

1:01:06

before I got up to live in somebody's

1:01:08

room and that first

1:01:10

year of being clean was literally

1:01:12

the greatest year of my life . Greatest year of my

1:01:14

life Because all of a sudden there was such

1:01:16

a dramatic change going

1:01:18

on and how I saw the world and what was

1:01:20

possible . For me it was like it

1:01:23

was crazy . I mean , it was a roller coaster , I

1:01:25

was always broke . There was like it was crazy . I mean , it was a roller coaster , I was always broke , I you know

1:01:27

there was nothing good on the outside going on no

1:01:29

stability Right , right , but on

1:01:32

the inside . All of a sudden , I was being filled

1:01:34

up with dude , you're going to be

1:01:36

okay , this is going to be great and

1:01:38

you just keep doing this and your life's going to be great , and

1:01:40

that's been my experience , you know .

1:01:44

Yeah , so much more to do that , that

1:01:46

. So I guess maybe wrapping it up , and

1:01:48

you know , I want you to talk a little bit about you

1:01:51

know , your coaching program and

1:01:53

what you're doing and how you're helping some other people and

1:01:55

then how people can find you and uh

1:01:57

, um , I

1:01:59

always want to always ask

1:02:02

, like if you're a runner like anybody who has this like unique

1:02:04

little niches . It's kind of like right

1:02:06

, what's the tools and gears and sneakers , and

1:02:08

like you know right , and then you know , just throw those

1:02:10

out for for people , because I I got into my

1:02:12

koros watch , I got rid of you know , I switched

1:02:15

over and uh , moved into

1:02:17

the koros structure instead of garmin for

1:02:20

so and only running hokas .

1:02:22

I'm probably not the right guy to talk to

1:02:24

about any of that stuff . I'm not , I don't

1:02:26

really I . I remember I use Nike

1:02:29

shoes . I know a lot of people don't like those .

1:02:31

I can't , I can't run on them here .

1:02:33

Yeah , I well , it's funny Cause I had , I had Hocus

1:02:35

to start with and my knees . I called

1:02:37

my PT person and I go hey , I need

1:02:39

to see you , my knees or whatever she goes , are you what kind

1:02:41

of shoes you wearing ? She's , I said Hoka . She goes , get

1:02:43

rid of the Hoka's . That's the only problem and

1:02:45

that's what happened for me . I put Nike's on . I've

1:02:47

never looked back . My knees got awesome .

1:02:54

So , but I don't want to say it because I know people love it . I have no idea why she said one

1:02:56

thing Is there one thing you swear by that helps get you through training and get you through

1:02:59

? Is there a nutrition thing ? Is there a

1:03:01

? Is there a song ?

1:03:02

Is there something that just so that I would

1:03:04

say that if you really want to be a runner , always

1:03:07

have a race that you've got coming

1:03:09

up right . Like I just yesterday signed up for

1:03:11

the san diego half marathon , I'm coming

1:03:13

off of a when is that ? Knee injury what

1:03:16

?

1:03:16

when's the san diego ?

1:03:17

uh march 24th oh

1:03:20

, so it's really soon okay yeah , yeah

1:03:22

, um , yeah , I'm coming off a knee injury . That

1:03:24

last marathon took it out of me . Go

1:03:26

run it up and down the golden gate bridge and back and

1:03:28

forth and whatever . So I'm , I'm

1:03:31

because my my goal is to do

1:03:33

um . To qualify for boston , I have

1:03:35

to do 335 um

1:03:37

to at my age you will

1:03:40

, you will do 335

1:03:42

. Yeah , you don't have to yeah , yeah , yeah , so

1:03:44

, but , but , but my big thing would be always

1:03:46

have something you're training for , not

1:03:48

because the goal itself , but just

1:03:51

no , like that . To me , that's what bridges the gap

1:03:53

. Like , I always have a race that I'm getting

1:03:55

ready for , whether it's a 5k or 10k

1:03:57

, or I mean , I generally don't get

1:03:59

ready for 5ks and 10ks because now

1:04:01

I run a 10 .

1:04:02

It's part of your . Yeah , it's part of your . 10k is just

1:04:04

all the time .

1:04:05

Yeah , but so

1:04:08

that's what I would say about that . My

1:04:10

coaching , you know . I

1:04:12

mean , if somebody's in real estate I'm not

1:04:14

on the podcast to necessarily pitch any

1:04:16

coaching , but

1:04:20

I do have , if you like , that accountability thing I was talking about on my website . You

1:04:23

can go there and you can print out for

1:04:25

free a download of our

1:04:28

what we call our daily navigator , where you create

1:04:30

the things that you , the daily tasks that you want

1:04:32

, um and uh , and then you create

1:04:34

your accountability group . I have a little free

1:04:37

um , um it's

1:04:39

actually being uploaded this week , so it's not there this

1:04:41

week , but by the time this airs it'll

1:04:43

probably be up uh , which is a free

1:04:45

little recorded thing that you

1:04:47

can watch on how to create your accountability group

1:04:49

and what things should be on your thing , and

1:04:52

so that's flowcademycom F-L-O-C-A-D-E-M-Y

1:04:56

, like the Academy of Living

1:04:59

and Flow . Flowcademy is what that is .

1:05:02

And not Flow from 227 , different

1:05:04

flow .

1:05:05

No , no . And

1:05:07

then you can follow me on Instagram the Rick Warner

1:05:09

. I'm on Instagram and

1:05:11

I I post weird shit there , but

1:05:14

nothing I mean I

1:05:16

post , I don't know I post . There's nothing I don't know

1:05:18

. I don't even know why people would go there , to be honest . But

1:05:20

they can follow me there if they want to . Awesome

1:05:23

.

1:05:23

Awesome , rick . I know there is so much more we can definitely

1:05:25

get into and even go further down the rabbit hole of

1:05:28

neurology and especially as it

1:05:30

plays out in the world of sales

1:05:32

and marketing and branding and stuff like that , and

1:05:34

I definitely would like to invite

1:05:36

you back into all that because I know

1:05:38

that we're at

1:05:40

the tough place and I think you hit it on the

1:05:43

head where you're talking about

1:05:45

the momentum of , oh , my business

1:05:47

was doing well because the market was then and I had to recalibrate

1:05:50

everything . Right , you know . You know , in 08

1:05:52

I think we're seeing the same thing

1:05:54

now , post pandemic , yeah

1:05:56

and right , we saw there were certain businesses like

1:05:58

peloton or all these businesses that were , you

1:06:00

know , zoom right the zoom stock

1:06:03

right , whatever it is , and I'm still . I'm still

1:06:05

94% telehealth

1:06:07

and ended up getting licensed

1:06:09

in multiple states over the pandemic , which is

1:06:11

great , and the only people

1:06:13

I see in person is for that neuroemotional technique

1:06:15

modality out of my condo

1:06:18

rec room as a high

1:06:20

paid , not cheap , therapist

1:06:23

. I'm like I'm not going back into an office , but

1:06:25

I see a lot of people a lot of therapists were were

1:06:27

complaining like hey , is anybody else not getting people

1:06:30

calling them Like I've been seeing that

1:06:32

over the last number of months and

1:06:34

whether you know , even though they might be using psychology

1:06:37

today or some of these other , you know websites

1:06:39

and stuff like that that their marketing is into , like , well

1:06:41

, what's making you stand out and be the person

1:06:43

?

1:06:43

Yeah , and so it's very

1:06:46

apropos . That's the thing like and you talk about

1:06:48

. I mean it's like as a business coach , I

1:06:50

mean cause there , at some day I will be a business coach

1:06:52

, because there's just there's so many things that cross over

1:06:54

that .

1:06:55

I don't have to be it's cross pollination

1:06:57

for sure .

1:06:58

Exactly , and and so uh

1:07:00

, but so many . This is , this is the

1:07:02

. This is the crux of the thing , right ? Everybody

1:07:04

gets in the business to do the business they're in , to be

1:07:06

a therapist , be a haircutting person , whatever

1:07:09

it is , and there's , but there's still two parts

1:07:11

to it . There's the doing the business part , being

1:07:13

a therapist . You can be a great therapist , but if you don't have any

1:07:15

, you don't have any clients . Who

1:07:18

cares ?

1:07:19

right .

1:07:19

So then there's the same attorneys , doctors

1:07:22

not so much , but you know these

1:07:24

. Everybody needs to have that , some

1:07:26

version of lead generation . They need to create

1:07:28

business and they want to think

1:07:30

that if they are just so great that that will

1:07:32

happen , well , maybe , but that

1:07:34

there's a way to accelerate your greatness and

1:07:37

turn it into something where people you

1:07:39

know the business is coming your way Right

1:07:41

, because we don't need to know you exist , we're not an advocate

1:07:44

of spending money on advertising

1:07:46

, because we don't need to know you exist . We're not an advocate of of spending money on advertising

1:07:48

. I mean , I'm not saying you shouldn't do it , but I mean there's a way to be relational

1:07:51

and create this kind of ongoing

1:07:54

source of business coming your way

1:07:56

, and I think that a lot of that stuff

1:07:58

cross-pollinates , you know .

1:07:59

So yeah , and people talk trap like like bni

1:08:02

, what an amazing organization , right

1:08:04

, and and stuff like that . And it's in there . I mean , but even

1:08:06

if you're not in a bni networking group , read dr

1:08:08

ivan meisner's books on . I mean , the guy is a guru

1:08:10

. Yeah , I remember going once to a bni

1:08:12

like breakfast meeting my buddy invited me to , and I've met

1:08:14

ivan meisner . He's friends with rick , who's

1:08:16

my business coach , um , so I've had multiple

1:08:18

conversations with ivan . I remember talking to people at bni

1:08:21

. I'm like , have you guys read any of his books ?

1:08:22

and they're

1:08:25

like who Bob Berg is another one . They're friends

1:08:27

, I think . Okay , Endless

1:08:29

referrals and I want your listeners to also

1:08:31

just hear . Like you just brushed over this and

1:08:33

I'm sure you talk about it all the time , but you guys , did you hear

1:08:36

that Jason just said my business coach ? Like

1:08:38

I have a business coach , I'm

1:08:40

coached all the time . Like I make

1:08:42

a lot of money , I coach people

1:08:44

, but none of that means I don't need to be coached anymore

1:08:46

because I can't coach myself . To be honest

1:08:49

, right , I'm not gonna . I just

1:08:51

it just doesn't work like that . So I

1:08:53

just want to highlight for your listeners too .

1:08:55

Awesome , all right . Well , everybody , if you've gotten any

1:08:57

value out of this or you know someone who would , please just

1:08:59

do us a favor and share this episode out

1:09:01

to someone who you know , especially if

1:09:03

they are in the real estate world , but also if

1:09:05

they're in the personal development mindset . You

1:09:07

know the cliche , those words , those buzzwords

1:09:10

that we're trying to figure out what better words to use for

1:09:12

for this . But , as always , you know , rick

1:09:14

, thank you so much for sharing your time and passion

1:09:16

and wisdom with us , and I definitely would love

1:09:19

to continue the conversation .

1:09:20

My pleasure , jason . I really really appreciate you

1:09:22

having me on and I'm . This was a great conversation

1:09:25

for me . I really enjoyed it . Thanks , brother .