The concept of care may seem out of place in a competitive organization, but it should be a cornerstone practice. Care impacts the work environment and meets the highest need that colleagues crave, which is purpose and meaning.

To be a conscious leader, one must create a culture that addresses colleagues' basic needs and their motivational, relational, self-actualization and transcendent needs. The higher up the colleague hierarchy of needs, the more successful a leader will be in retaining top talent.

To address the multitude of needs, a Conscious Leader must incorporate many fundamental practices to create a culture of "we."

Yes, you guessed it. The first practice is care.