As a small business, it can be a challenge to incorporate a social initiative into your business that the team can get behind and promote. In the last YouMeWe Infusion, I shared strategies to Connect Your Colleagues to What They Care About. Their compassion-connection™, what your company can provide, and what the World needs must be complementary, not contradictory. 

Meaning value-aligned initiatives are at the root of who you contribute to.

There is no limit to the number of social, economic, or environmental issues that need our attention. During the pandemic alone, we have:

1. Witnessed more people of all abilities, cultures, races, genders, sexual orientations, and sizes feel more isolated.
2. Seen our systems break down and people along with them.
3. Noticed a dramatic increase in the demand for foodbanks.
4. Observed an exodus of mothers leaving the job market to homeschool.
5. Supported small businesses struggling to survive.
6. Heard of more minorities being attacked, disregarded, and degraded. 
7. Experienced the environment yelling back at us for our continuous disregard.
8. Evaded our responsibility to assist provide vaccines to developing countries

Check out the blog here: youmewe.ca/what-does-the-world-need/

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