Ep 119: B2B at scale with Peter Gough, Chief Operating Officer at ROKA London
Released Wednesday, 15th May 2024
Good episode? Give it some love!
Ep 119: B2B at scale with Peter Gough, Chief Operating Officer at ROKA London
Ep 119: B2B at scale with Peter Gough, Chief Operating Officer at ROKA London
Wednesday, 15th May 2024
Good episode? Give it some love!
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We discuss the advantages and challenges of independent retailers, what it’s like to work with distributors, why international expansion is an good B2B strategy - albeit harder than most think, balancing D2C and B2B and why the brand world trumps agency land.
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Your Basket Is Empty
Your Basket Is Empty is a Digital Commerce Agency. We help consumer brands navigating £5m - £50m in revenue make better commercial decisions. We do this by evaluating people, process, technology and customer experience to produce a digital roadmap which is delivered and managed by us. Our podcast and newsletter aim to inform, inspire and entertain the modern commerce community. We do this by highlighting the most interesting industry news and sharing the stories and practical advice of agencies, brands and original digital thinkers.Join Podchaser to...
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