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Tim Richardson
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Tim Richardson
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A weekly Technology podcast
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We discuss Martin’s journey from McKinsey to Centra, how a technology roadmap is developed and deployed, the impact VC funding has had on the eComm vendor market, the convergence of generative Ai and low code, what low code is doing to the agen
We discuss the reasons behind their move away from Magento, their technology decision process, the unique relationship they have with their agency (Limesharp) and how this helped shape a successful replatform, timeline and KPI expectations of t
We discuss what structured content is and why it’s important, how much airtime Ai should be given when it comes to content, the differences commerce, media and tech companies take when approaching content, what it’s like to work with Morning Br
We discuss why they were early adopters of Magento, the impact of their Paul Smith case study on them and the wider market, how agencies make platform decisions, balancing platform relationships and the big question - will Magento be around in
We discuss how they think about Ai internally, whether Ai will power all personalisation, whether brands are actually adopting Ai, what verticals are best suited for Ai, general musing on MACH and Headless and whether we’ll be talking about Ai
We discuss the history of eComm tech from custom to open source to SaaS, the impact automation and commoditisation is having on platforms and service providers, the convergence of commerce and media and how that impacts the market, whether agen
We explore what design-significant brands are, why Headless accelerators are useful from a speed to market perspective, the key to finding harmony between brand and eCommerce metrics, the power of subscription design services, the importance of
We start by defining the mid-market - a topic with many perspectives, how Headless offers a future-proofed vision, why ‘never having to replatform’ needs more airtime in terms of marketing, the huge advantages of Headless for editorial and bran
We discuss the history of commercetools, why the term Headless is meaningless, the advantage of a build AND buy tech strategy, why Ai tools are distracting from customer experience fundamentals, Shopify’s move into enterprise, the death of lega
We discuss the growing desire for better quality coffee in the UK, why subscription models can be challenging but are well-suited for coffee due to its high frequency and repeatability, why brand identity and marketing metrics should be balance
I sat down with Camilla Craven, fractional CMO. We discuss the mechanics of what it means to be a fractional CMO, the pros and the pitfalls of the role, the stage of businesses that get the most value from a fractoinal resources, why starting
On this special simulcast episode, I sat down with Richard Chapple, co-founder of The Growth Foundation. It’s a broad conversation where we tackle what it’s like to operate in the brave new world of growth. We cover why CRM is a gold pot wait
On this episode Will and Tim discuss predictions, results and what brands like Finisterre, Ocean Bottle, Batch LDN and Lucy and Yak are doing for Black Friday Cyber Monday. They also round out their favourite news stories of 2023 and prediction
We discuss the Agora investment thesis and process, why VC dollars can mask product market fit, where VC-backed D2C is going in 2024, whether it’s better to IPO or sell to a big CPG, why the pandemic was bad for FBA aggregators and the advantag
We discuss building the Tripadvisor for beauty, the difference between customisation and personalisation, arming brands with better customer feedback, their fund raising process and why you should date your co-founder before starting a business
We discuss the importance of agency people, the power of curation when it comes to agency selection, why awareness is key for growth, the shift from full service to niche and back to full service, why omnichannel is replacing D2C, how investing
On this episode we discuss Dollar Shave Club moving to Shopify and being put up for sale, how Hello Bello got into trouble, Indonesia banning TikTop Shop, why Wiggle might get bought, Nike’s new D2C gym equipment brand, Apple’s Ai announcement
We discuss why a basic product with product-market-fit is key, how they define the SMB and mid-market, the pros and cons of conversational commerce, why customer support and marketing teams should talk more, product-led-growth versus partner-le
We discuss the importance of product, why seasonal moments are so powerful, the parallels of dog treats and the baby clothes market, who and what Genz-ennial’s are and the perfection retention strategy (Routine, Iteration, Product, Experience a
On this special episode, which was recorded live earlier this month, Tim sat down with Mel McVeigh (VP Consumer Product, Conde Nast) & David Greenaway (Product Team Manager, We Make Websites)It’s a wide ranging discussion about the interplay
We discuss what an analogue-digital brand is, why tone of voice is the key to scale, how to balance customers and trade partners, building online and offline communities and why brand activations opportunities with companies like Malin + Goetz
We discuss building a personal brand on LinkedIn, the pros and cons of Gartner’s magic quadrant, his role at the MACH Alliance and how they fit into the ecosystem, the Shopify versus Commercetools debate, the rise and fall of Magento and who wi
We discuss the early rise of Christmas-related Google searches, Tesco in hot water, H&M charging for returns, OpenAi and DALL-E 3, Days going viral via Tube Girl, Shopify’s 3D modelling feature and NME making a comeback.………….Sign up to the Y
We discuss the fallacy of big data, the importance of harvesting the right data, GA4’s TLDR, navigating data regulation, the power of Shopify’s product velocity and the pros and cons of being platform partner agnostic.………….Sign up to the You
We discuss transitioning from dentistry to D2C founder, the power of indirect marketing, the pros and cons of appearing on Dragon’s Den, taking on the FMCG giants and how to change the habits of every single person on the planet.………….Sign up
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