Knowing what makes your brand different and how to effectively communicate that will help your brand stand out in a saturated market. But your business differentiator is more than the transactional details of your offer and how it compares to competitors; it’s about the transformation, experiences, and value you deliver to your clients.  

In this episode, we take a deeper look at business differentiators and how you can break through the noise not just by shining apart from your competition, but by communicating your difference and value in a way that builds solid ideal client relationships.  

What to Expect 

• How business differentiation helps you stand out and engage with your ideal clients. 
• How to identify what makes you different from your competition and demonstrate the value you deliver using Your Brilliant Difference™. 
• The importance of focusing on emotionally-engaging differentiators that tap into the needs and desires of your clients. 
• How to be recognizable and consistent in your brand differentiation by including your whole team.  

Chapters 

00:00 - Introduction 

00:52 - The Importance of Business Differentiation 

03:07 - Creating an Emotionally-Engaging Differentiator 

03:57 - Recognizability and Consistency in Differentiation 

04:26 - Apple's Example of Business Differentiation 

09:51- Connecting Purpose and Brilliant Difference™ 

13:35 - Engaging Teams in Brilliant Difference™ 

22:14 - Summary and Reflection Questions 

We’d Love to Hear From You! 

Do you have a topic that’s top of mind for you that you’d like Finka to address on the podcast? Fill out a quick form HERE. 

If you have additional questions, send her an email at [email protected]! 

And if you enjoyed this episode, please rate and review us on Spotify, Apple, or YouTube and pass it along to a friend or colleague that would also benefit from learning about Your Brilliant Difference. 

Want to Re-engage Your Passion and Performance at Work? 

Register for our RISE webinar, happening April 17 at 11:00 a.m. EST. Get tangible tactics to help you consistently find purpose and joy in what you do, helping you break through the lulls of disengagement. 

Register here: https://us02web.zoom.us/webinar/register/WN_-sHMWbCLRFC8gmg-KB7tOw#/registration