In This Episode… STANDING OUT from the crowd

Mark Lee is a professional speaker whose message has lessons for business owners and professional advisers who want an alternative to the longer term process of building a personal or business brand.

Like many of our listeners, Mark faces all the challenges that go with running a one-person business. He has no employees but does engage support and help from independent suppliers.

 

Less conventionally Mark is Treasurer of The Magic Circle and often slips some tricks into his talks. He originally trained and qualified as a chartered accountant in the early 1980s.  Clearly not a typical accountant he migrated into training and public speaking many years ago.

Most of his presentations are focused on helping audiences who want to be better remembered, referred and recommended. Mark explains how they do this by STANDING OUT from the crowd without investing a fortune in marketing or branding.

The Golden Sugar Lump -

• Stress is like a rocking horse, being very busy but not going anywhere

Best advice – Small, Regular and Grande

• Small – Don’t put off engageing help
• Regular – Target Audience – how can you help them
• Grande – Niche down your target market and tailor your offering further

Tips Jar

• Ensure that your LinkedIn profile is professional – it’s not just a recruiting platform anymore, don’t ignore it!

Coffee Shop Book Shelf / Resources

• Win the Crowd: Unlock the Secrets of Influence, Charisma, and Showmanship – Steve Cohen
• You Can’t Teach a Kid to Ride a Bike at a Seminar : The Sandler Sales Institute’s 7-Step System for Successful Selling – David Sandler

Fancy some more, connect

• Web – www.bookmarklee.co.uk
• LinkedIn – https://uk.linkedin.com/in/bookmarklee
• Twitter – @bookmarklee
• Email: [email protected]