Host Roger Christie recently had a fascinating employee advocacy conversation with Renae Anderson at UniSuper. Renae's success as a brand ambassador led to a +7,000% increase in impressions and over $11,000 in earned media value. (Tune in to episode 42 of the Your Digital Reputation podcast to learn more about her story).

In this practical reflection episode, Roger picks up on Renae's advice to "spend more time on the mat", and shares his LinkedIn workout with five "exercises" to help listeners get ahead.

TIMESTAMPS:

[00:02:00] The connection between LinkedIn and exercise.

[00:05:32] Defining your purpose in 15 minutes and Propel's Purpose Pyramid framework - access the FREE template here.

[00:07:30] Optimising your LinkedIn profile in 15 minutes.

[00:13:11] Cleaning out the noise by curating your LinkedIn feed.

[00:17:25] Effective LinkedIn engagement strategies, including finding your VIPs.

[00:18:29] More information about Propel's LinkedIn™ for Leaders program.

THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERS

The Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders will open for learning 1 June 2024. Led and developed by Propel MD, Roger Christie, this brand new course will take leaders from clear > confident > competent in their understanding and application of LinkedIn.

For more information head to: www.digitalreputationacademy.com.

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