Today’s episode of the podcast is an interview with Krista Miller who runs Summit in a Box. We talk all about online summits including the power of them, how to run a successful one and some things to avoid!

KEY TAKEAWAYS COVERED IN THE PODCAST

• A virtual summit is just like an in-person conference, but it is done online. There is usually different speakers and sessions you can join and learn about different topics.
• You want to give people who attend a transformation and information to take away.
• Community is really important – Facebook groups work well for this.
• Love on your attendees and speakers.
• Virtual summits are great for launching your course, membership, product or service.
• Virtual summits can make an impact, no matter what the size of your business.
• It is not essential to have the huge influencers and names in your virtual summit – there should not be any minimum requirements in terms of email lists and social media following.
• Think about what you want your attendees to get out of your summit and what topics will be covered.
• Avoid just asking your besties to speak at your virtual summit.
• Influencers are not that helpful! They will do the bare minimum. Their audience will not hear a peep about your summit – Don’t stress about getting these big names.
• Look for people with the same audience as your summit and get specific on who you are helping.
• Make it as easy as possible for your speakers!
• If you can’t pay your speakers, give them a good affiliate deal – at least 40%.
• If you already sell something or have your own website already – you do not need to invest in a really expensive system to do your virtual summit!
• Adult brains only concentrate for around 17 minutes before they get distracted so aim for 15-20 minute presentations for your summit.
• Niche down for your summit and choose a topic that will create a transformation for them.
• When you know exactly who you are talking to and what you are going to help them achieve, it will be all-round easier to promote and get people to sign up.
• Speakers are the biggest thing for the promotion of your virtual summit.
• Give your audience a transformation they are going to care about and won’t want to miss the sessions about.
• The end goal of the thing you should sell should match up with the end goal of your virtual summit.
• Mention your offer throughout your summit in a natural way and make it clear there will be an offer at the end.
• Have your super fans as part of your summit.
• Give yourself 90 days to set up your virtual summit.
• Follow the process and do the steps!

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

Get specific with your summit audience and topic – this is more attention-grabbing and will add more value to your audience making them want to be a part of it!

HIGHLIGHTS YOU SIMPLY CAN’T MISS

• An introduction to Krista 05:36
• What is a virtual summit? 10:25
• How to make money by hosting a virtual summit 12:13
• Getting speakers/guests for your virtual summit 14:26
• What do you need for a virtual summit? 23:47
• Marketing your virtual summit 25:47
• Making your virtual summit stand out 32:01
• How to sell at virtual summits 39:40
• How long does it take to organise a virtual summit? 48:08

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