This is a masterclass in brand storytelling via video. I'm discussing what tactics this company used in their(excellent) video, and more importantly what you can learn for your own brand storytelling (video or not).

Watch the video I'm discussing here: https://www.youtube.com/watch?v=_a_DPZG5xkcRead the company's About page here: https://naadam.co/pages/aboutus

From Story to Sales: How One Brand’s Compelling Video Will Make You Want to Buy Their $75 Cashmere Sweater

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Special thanks to my son Trevor for creating our theme music.

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