One of the biggest reasons that some brands resonate so strongly with their customers is that they use brand stories to shape the value of what they offer. By telling the story of where you've been and how you're just like your customers, you have the ability to create an emotional impact on them and give them a way to be invested in your brand.

In this episode, I'll walk you through how to identify the parts of your own journey that have shaped where you are today and how to share those experiences in a way that hits home to your audience.

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