No matter what type of business you have, you need to be able to connect with your audience to get them to know you, like you, and trust you. Tyler J. McCall shares how he was able to use the power of storytelling on Instagram to create massive growth in his business through audience connection. In this interview, Tyler shares how he got started with Instagram, what changed in his business when his mindset shifted toward storytelling, and how to know what stories will work for your tribe.