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Zephr's Subscription Think TankEpisodes
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Zephr's Subscription Think Tank
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Episodes of Zephr's Subscription Think Tank
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Welcome to the next episode in our Subscription Think Tank series!In this episode, we'll be interviewing Kyle Roof, Co-founder of High Voltage SEO and Page Optimizer Pro, to discuss the science behind search engine optimization. We'll talk abou
Welcome to the next episode in our Subscription Think Tank series!In this episode, we'll be interviewing Andres Glusman, CEO of Dowhatworks, to discuss the science behind split testing, and how subscription businesses can test and iterate quick
Take a look at the audio version of our latest blog: Reviving Readership: How to Implement a Successful Win-Back Strategy
Welcome to the next episode in our Subscription Think Tank series!In this episode, we'll be interviewing Evgeniy Medvedev, Head of Partnerships at Rarible, to discuss web3 opportunities, NFTs, and what the future holds for media and subscriptio
Take a look at the audio version of our latest blog: Building Authority in Google's New Algorithm
Welcome to the next episode in our Subscription Think Tank series!In this episode, we'll be interviewing Marisha Lakhiani, VP of marketing at Mindvalley, to discuss rapid subscription growth, lifelong communities, and how to market products dur
Take a look at the audio version of our latest blog: Trust: The Key to Long-Term Retention
Welcome to the next episode in our Subscription Think Tank series! In this episode, we'll be interviewing Matthew Holman, Co-founder and Head of Growth at Qpilot, to discuss conversion optimisation, churn, and consistent experiences in physical
Welcome to the next episode in our Subscription Think Tank series! In this episode, we'll be interviewing Scott Hurff, Tinder innovator and Churnkey Co-founder, to discuss subscription innovation, personalisation and churn prevention.Listen now
Take a look at our audio version of our latest blog: Intelligent Paywalls and Dynamic Paywalls: Similarities and Crucial Differences.
Digital publishing has faced enormous hurdles and undergone drastic changes this year.But although these changes have posed challenges, they’ve also opened the doors to plenty of opportunities to stand out, lead in the field, and grow revenue.T
Welcome to the next episode in our Subscription Think Tank series! In this episode, our Finance Director, Jamie Walker, interviews Evalian's Head of Data Privacy and Protection, Ray Orife, to discuss what makes a good data privacy strategy, and
Welcome to the next episode in our Subscription Think Tank series! In this episode, our VP of Marketing, Sibel Ugur, interviews our Creative Director of product development, James Counter, to discuss how digital publishers can excel with user-c
Welcome to the next episode in our Subscription Think Tank series! In this episode, our VP of Customer Experience, Andreas Martin, will be interviewing Deputy Managing Director of FT strategies, Aled John, to discuss how subscription businesses
Welcome to the next episode in our Subscription Think Tank series! In this episode, our CPO, Chris Scott, will be interviewing Robert Manly of Amazon Advertising to discover how he manages stakeholders from the wider Amazon business, and how Ad
Welcome to the next episode in our Subscription Think Tank series! In this episode, our COO, Felix Danczak, will be interviewing renowned media and communications adviser, Julian Dickens, to discover the essential lessons digital publishers can
Welcome to the next episode in our Subscription Think Tank series! In this episode, our VP of customer experience, Andreas Martin, will be interviewing Rosie Taroghion of Gousto to discover how they created exponential success in the subscripti
Welcome to the new Zephr Podcast Series: The Subscription Think Tank! In this series, we'll be interviewing experts from other subscription industries to gain valuable insights that digital publishers might have otherwise missed. Each episode w
In this episode Scott Howland is joined by Arjun Saksena (Founder & CEO of Humanic) & Max Nimaroff (GM of Subscriber Experience at Doordash). Together they look at the ways subscription businesses are facing current challenges, as well as how t
In this episode Scott Howland is joined by Nick Corey of Free Interviews Now. They look at some out-of-the-box thinking behind successful podcasts, and why interviewing is a format for sharing information like no other.Why Nick loves being a po
In this session, Scott Howland is joined by Shannan Bowen and Jessica Gilbert of McClatchy. Covered in the session are thoughts on the local news movement, how McClatchy continues to support this mission, how story design became key, and how le
In this episodes, Scott Howland is joined by James Hewes, CEO of FIPP. They discuss the ever changing publishing landscape, covering off James experience over the years, from the BBC, working in the Middle East, to now at FIPP and their new mem
In this episode, Scott Howland is joined by Ryan Sholin of Wordpress VIP. They discuss DXP vs Agile CMS, best of breed approaches, soccer dads and much more. What is a DXP?What’s an Agile CMS?Best of Breed vs All in OneSpeed to Market
In this episode, Scott Howland is joined by Ollie Henderson, founder of Bamyazi and current CEO of Odin. They look at the future of work, and discuss ways in which this has carved out a new future for not only publishing and media houses, but b
In this episode, Scott Howland speaks with Karsten Madsen, CEO and Founder of Morning Score. They discuss actual real figures from Morning Score's scaling subscriptions looking at Cost of Acquisition, Customer Lifetime Value and how this affec
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