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Zesty Marketing Podcast

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Attraction and destination marketers explore the unique marketing challenges, successful tactics and emerging trends with host Whitney Hahn. Learn smart ways to engage guests and leverage technology while avoiding marketing pitfalls and shaking old habits.
Each 25-30 minute episode features top marketing officers, PR specialists, tourism promoters and more, from places like Dollywood, The Newseum, The Public Theater, the Downtown Denver Partnership and Discover Lehigh Valley.
Brought to you by the video marketers at Digital Bard. Clarify your goals, create the wow and become a guest magnet with Zesty Video Marketing. Find the companion articles and other helpful tidbits on video production and promotion from Digital Bard.

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Recent Episodes

The National Aquarium in Baltimore dives into a mission-driven campaign.
As the National Aquarium’s director of Marketing Programs, Emma Wesoloski is no "fish out of water" when it comes to leading marketing efforts that drive attendance and enhance her organizations brand within the community.Located in Baltimore, Maryland, the National Aquarium has been consistently ranked as one of the top three aquariums in the nation, hosting more than 51 million guests since it opened in 1981. At the head of the Aquarium’s paid marketing strategy, Emma recently worked to find a new agency partner to help the Aquarium develop an integrated campaign that would align their owned and paid channels, as well as drive attendance and revenue.Let’s dive in to hear more about Emma’s experiences in marketing tourism and non-profits.The Zesty Marketing Podcast takes a summer hiatus until September, when we return with an all-new format. Stay tuned for details!Resources: National Aquarium websiteCAMPAIGN VIDEOS: "The Water is Calling" Want more?Find companion articles and other helpful tidbits on video production and promotion from Digital Bard.Suggest a guest on Facebook.Rate or review this podcast on iTunes.
Destination Innovate argues for smarter, more personal integrated marketing.
Storied messaging and getting into the minds of the individuals in your brand’s audience are just a couple of ways that our podcast guests continue to be incubators for big ideas.Jennifer Barbee, CEO, and Kristen Cruz, President, of Destination Innovate have been working in digital marketing for nearly 20 years and are redefining the ad agency model.They’ve worked with over 400 brands, helping businesses modernize their marketing with new approaches in brand influencers and paid endorsers, looking at the bigger picture in data and statistics, and jumping on board the future of marketing – now. Resource: Destination Innovate websiteWant more?Find companion articles and other helpful tidbits on video production and promotion from Digital Bard.Suggest a guest on Facebook.Rate or review this podcast on iTunes.
Lyon Distilling's "turn ons and turn offs" of marketing
Bartender turned distiller and CEO, Jaime Windon tells us how Lyon Distilling succeeds with a very "anti-forced marketing" perspective. She feels that giving people something of value is the best marketing there is and shares several examples of how Lyon gets it right (and where they got it wrong). Jaime also discusses the strong collaboration with other tourism partners in St. Michaels, Maryland and other distillers throughout the state. As the president of the Maryland Distillers Guild, Jaime works constantly to promote and grow the craft spirits industry.Resource: Lyon Distilling websiteWant more?Find companion articles and other helpful tidbits on video production and promotion from Digital Bard.Suggest a guest on Facebook.Rate or review this podcast on iTunes.
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Podcast Details
Started
Sep 14th, 2017
Latest Episode
Jun 4th, 2019
Release Period
Weekly
No. of Episodes
50
Avg. Episode Length
27 minutes
Explicit
No

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