In today’s business world, companies increasingly rely on partners – such as affiliates, influencers, and resellers – to reach their end customers through indirect channels. This podcast explores the crucial role that partner recruitment and onboarding plays in expanding business opportunities and increasing market reach. We also examine the benefits of advanced software solutions that unify partner relationship management and ecosystem management activities, including reduced complexity and costs, accelerated time to market, and integration with third-party systems like CRMs.