The Hyper Intelligent Automation (HIA) space has seen seismic shifts over the last few years - with major acquisitions, investments, and ever-intensifying competition in the industry. Enterprises today, are struggling to find the right partner and adopt an HIA strategy that fits. In this episode of the Zinnov Podcast, Eric Johnson, CEO Of Nintex talks to us about Nintex’s journey and the bold choices that have helped them bolster their position as leaders in the cluttered automation market.

Eric shares his experiences and observations on the changing enterprise landscape and the increasing adoption of a multi-vendor strategy, process discovery, and digital transformation game plan that are transforming enterprises. “It's our philosophy...to first and foremost look at the process and understand where the process is at today, and when you look at the process, it allows you to reimagine and rethink it," says Eric as he talks about the criticality of taking a process-first approach.