"Automation vendors have understood the necessity of actually understanding processes before they automate them," opines Ulf Persson, CEO, ABBYY, as he chats with Praveen Bhadada, Managing Partner, Zinnov, on the finer nuances of what it takes for successful enterprise Automation deployment, how ABBYY has carved a prominent place in the Hyper Intelligent Automation space, and why process understanding is critical before enterprises embark on their Automation journeys.

In this episode, Ulf also touches upon his own journey in the Automation world, why listening to customers is of paramount importance, and his observations on the developments in the Automation space. Additionally, Ulf shares his perspectives on sustainability in Automation – a concept that is gaining increasing traction across companies, across verticals.