The X-CMO
Zonal Marketing
A podcast
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The X-CMO
Zonal MarketingEpisodes
The X-CMO
Zonal Marketing
A podcast
Good podcast? Give it some love!
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Episodes of Zonal Marketing
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Zonal Marketing is a model specifically designed for challenger brands. Using a football analogy, I help ambitious start-up and scale-up founders just like you to organise your channels, content and targeting to maximum effect.In this episode
In this episode I outline how to identify your company’s target customers. I do so by revealing how your company’s custodians are as important as actual customers. Think of it like a football club organising pre-season tours to far-flung places
In this episode I outline how to identify your company’s target customers. I do so by revealing how your company’s custodians are as important as actual customers. Think of it like a football club organising pre-season tours to far-flung places
Zonal Marketing is a model specifically designed for challenger brands. Using a football analogy, I help ambitious start-up and scale-up founders just like you to organise your channels, content and targeting to maximum effect.In this article
Zonal Marketing is a new marketing mix model that uses the principles of football tactics to help explain how to grow companies, make more sales and build movements that people want to get behind.In this video I talk about how to build a marke
Zonal Marketing is a new marketing mix model that uses the principles of football tactics to help explain how to grow companies, make more sales and build movements that people want to get behind.In this video I talk about how to build a marke
Zonal Marketing is a new marketing mix model that uses the principles of football tactics to help explain how to grow companies, make more sales and build movements that people want to get behind.In this video I talk about how to disrupt the m
Zonal Marketing is a new marketing mix model that uses the principles of football tactics to help explain how to grow companies, make more sales and build movements that people want to get behind. In this video I talk about how to build a mark
Zonal Marketing is a new marketing mix model that uses the principles of football tactics to help explain how to grow companies, make more sales and build movements that people want to get behind. In this video I start by asking you, “What’s y
Zonal Marketing is a new marketing mix model that uses the principles of football tactics to help explain how to grow companies, make more sales and build movements that people want to get behind.In this essay I use an example client to show h
Zonal Marketing is a new marketing mix model that uses the principles of football tactics to help explain how to grow companies, make more sales and build movements that people want to get behind.In this video I talk about how to create the be
Zonal Marketing is a new marketing mix model that uses the principles of football tactics to help explain how to grow companies, make more sales and build movements that people want to get behind.In this video I talk about how to create the be
Zonal Marketing is a new marketing mix model that takes the principles of football tactics to help explain how to grow companies, make more sales and build movements that people want to get behind. In this video, I discuss how far to cast your
Zonal Marketing is a new marketing mix model that uses the principles of football tactics to help explain how to grow companies, make more sales and build movements that people want to get behind. In this video I talk about how to select and se
Zonal Marketing is a new marketing mix model that uses the principles of football tactics to help explain how to grow companies, make more sales and build movements that people want to get behind. In this video I look at the basics and explain
Business owners and marketers who struggle to understand marketing but do understand football - listen up. Zonal Marketing is a new marketing mix model that takes the principles of football tactics to help explain how to grow companies, make mo
In this episode, X-CMO Founder Simon Vincent helps start-ups and underdog companies to understand how to define and refine their competitors (or 'Adversaries' in his words). This piece is part of a series of essays that will be posted each we
In this episode, X-CMO Founder Simon Vincent introduces marketing strategy, explaining why start-ups and underdog brands are in particular need of it, the consequences of not having one and what the building blocks of marketing strategy are.
In this episode, X-CMO Founder Simon Vincent introduces Formation Theory - the marketing model he designed especially to help start-ups and underdog companies to create campaigns that compete with the 'name brands' in their industry. This piec
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