I'm a big fan of Joe Pulizzi's work -- especially at the Content Marketing World conference, which is where I first discovered content marketing and how it could revolutionize my own approach as a marketer. However, even if you've never heard of him before, you'll still get a ton of great content out of his podcast, based on the book (which I would also HIGHLY recommend grabbing, particularly the second edition). While the initial episodes are a bit redundant if you've read the book, the easily understood takeaways and emphasis on real-world application make this practical podcast a must-listen if you're seeking to leverage one of the best -- if not the only -- option for sustainable, ethical marketing in 2021.Whether you're in-house, agency, or just a content creator looking to monetize a fan-base, you'll want to listen in.