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1002 episode results
The one where Emma chats with Stephanie from Langara College about:Stephanie’s journey in marketing, starting from university days to co-founding PeerSpectives ConsultingThe value in taking a strengths assessment to understand your skills Steph
The one where Jyll chats with Sabrina from Google Canada about:The findings of Google Canada’s 2021 Economic Impact Report - Google helped provide $37B of economic activity, which is 1.5% of Canada’s GDP. The three major changes in consumer beh
The one where Jyll interviews Dionna from The Creative Ladder about:How The Creative Ladder provides support to students and emerging professionals to get them into the creative industry.How Dionna started in the fashion industry and transition
The one where Jyll interviews Jeff from Vendasta about:The origin story of VendastaThe increasing importance of Customer Experience in marketingA few of the ways in which the pandemic has forced businesses to evolve their marketing practicesSig
The one where Daryl interviews Hiroki from Airbnb about:The value of aligning creative, strategy, media, and productThe Winter release of AirbnbHow to stay motivated as a marketer and creative Sign up for the Marketing News Canada e-newsletter
The one where Ted interviews Dr. Norm O'Reilly from The University of Maine and T1 Agency about:His upcoming study: 16th annual "Canadian Sponsorship Landscape Study / Étude sur l’industrie de la commandite au Canada"What's the most exciting th
Join us for EPISODE 400, where Darian chats with Wes from Squarespace about:How Wes started working in the creative industry and advertising The first campaign that Wes worked on at SquarespaceThe many facets of Squarespace that keep you connec
Dans cet épisode, Thomas Ferland-Dionne de Boite Pac nous parle de ce qu'est la certification B Corp, pourquoi c'est important pour lui et ce qui l'a mené à fonder sa propre entreprise. Il nous parle aussi de l'importance de la transparence et
The one where Ted chats with Darren from Crankworx about:How Darren became involved in Crankworx and growing internationally.Creating value and continuing to grow during a pandemic. The benefits of event and sponsorship marketing. Integrating c
The one where Jyll interviews Cornelius from Google about:Cornelius’s career journey from South Africa to Canada, and how it led him to his current position at Google. The marketing capabilities of Google Cloud.The three major issues in marketi
The one where Darian interviews Mark from Epica Awards about:The history of the Epica Awards and how it has grown over the yearsThe lack of diversity in the creative industry and how it needs to continue to improveThe numerous awards from agenc
The one where Darian chats with Tim from Kickframe about:Tim’s background in strategic planning and how it led him to consulting and working with the CMA. How Tim stays on top of current trends to inform his consulting work. Tim’s three key tak
Today's episode is a recording of a virtual event titled How I Got a Job in Digital Marketing, which featured valuable insights from marketing industry experts. The guests shared their stories of how they ended up in marketing and how they clim
The one where Cheryl chats with Google Ads expert and Marketing Coach Jyll Saskin Gales. Cheryl and Jyll take a deep dive into Google Performance Max Campaigns and how to best use this new campaign type. They also discuss how a cookieless futur
The one where Darian chats with Shawn from Queen & Rook about:Shawn’s experience hosting live virtual events The origin of Queen and Rook’s name How to get people to care about you and your company by creating meaning and building trust Shawn’s
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